Create, relaunch or update your website
to create your “home base” online.
Use your website to follow up with contacts from networking events & increase referrals by clearly defining what sets you apart & the next action step to take.
The state of your business right now:
Your business may be brand new, part time, or established but does not yet have a website. Or you created it yourself or a few years ago, and it’s not giving you the professional edge you need to attract clients. You’ve been hearing the buzz about how essential social media and email marketing is for several years. You may have started to set up these systems but they aren’t being used regularly. You know you “should use it”, but you aren’t sure HOW or WHY. Your bottom line is suffering.
What’s been holding you back:
- Your online presence looks do-it-yourself and unprofessional or is non-existent, so you don’t send leads to your website.
- You just don’t see how an online presence can help you…you like to do business with REAL PEOPLE!
- You aren’t tech savvy and the thought of having to learn complicated technology stops you in your tracks.
- You’ve been by learning from free webinars, blog posts or random tips, but you aren’t making forward progress.
- You want to generate more revenue through your online presence, but have no idea what to do next.
What you need most right now:
As an Entrepreneur, you need to focus on your area of expertise—your business—and work with an expert to translate that vision into technology to reach your goals. I know, it’s overwhelming to know where to begin, and you have resource limitations (time, money or energy). But don’t worry…my expertise and guidance will create a simple online brand that work for you 24/7!!
We will focus on your current revenue generators, communicate your value to clients and streamline your sales funnel with your website. From that point we will design & develop other online marketing strategies to leverage your website with your traditional networking. This isn’t as hard as you think if you work with me because I’m going to guide you every step of the way!
I will transform the way you approach your website, blogging, social media, email marketing and other online maketing tools. Instead of being things you randomly try, we’ll develop a plan for your business to use them for a specific purpose. I guarantee there will be many things you can STOP DOING in order to be more effective with LESS EFFORT.
How we will Build Your Foundation:
This phase includes the Online Brand BLUEPRINT™ to create your online strategy with a combination of coaching, action guides & worksheets. This can be used to update your own website, or in combination with a WordPress website that we design.
This will review each of the “brand building blocks” in PHASE 1 to make sure that your website is optimized. Social media & email marketing will be used in later phases to drive potential clients back to your site. But before using your limited resources to do so, your site needs to be ready.
Your new business cards will match your brand with yourbusiness.com for the website and email address! With this single phase, you’ll leapfrog ahead with a professional, polished brand.
This will transform your ability to follow-up with leads by providing them with a clear picture of how you help your ideal client and what action they should take next. You can mention this call-to-action when you meet people at networking events and you say your 30-second introduction. You’ll also have clarity on which coffee meetings you should be doing (those that really match your ideal client).
Ways to market your business in this phase:
- Attending local networking events where your IDEAL CLIENT will be
- Connecting with a business card that matches your professional design
- Giving your referral partners a clearer picture of what makes a good lead
- Having a next action step that your business contacts should take