Your Social Media Coach
Hospitality Sales and Marketing Association International (HSMAI) “Core” Value Panel – The panel will share fresh ideas and help you sharpen your knowledge through creative cutting edge strategies in Brand and Online Marketing, Business Development for the “New Age” and Enhanced Media Exposure.
Don’t let cool technologies or thinking that “everyone is doing it” distract you from the REAL REASON to use social media… and that’s TO REACH YOUR BUSINESS GOALS. I’ve lost count of how many conversations have gotten completely off-track with me explaining minor details about a new social media trick. And guess what… that trick [...]
Have you ever been pounced on by a sales person the second you stepped into a store to browse? Did you make an immediate decision to buy? Probably not…so don’t think social media will lead to immediate sales. Social media is about building long-term relationships with people in your network. Let me say that again… LONG-TERM relationships. It’s not [...]
I’ve listened to several webinars to kick off the New Year and EVERY EXPERT gave the same simple advice: Your business needs a strategic plan in order to succeed. Sounds, so simple, right? Then WHY aren’t you doing it?
So you have a new idea for a business… don’t waste your limited resources by making these common mistakes that will only need to be corrected later.
“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.
The easiest way to start using social media is to focus on your friends and contacts to expand your circle of influence. Many businesses spend a fortune on search engine optimization (SEO) , internet marketing or time going to random events, forgetting to put effort into the people that already know, like & trust them!
Saying NO to people that aren’t a good fit for your business is best for everyone—including the people you turn away. If you are an Entrepreneur, your cash flow might not be where you would like it to be. So you might start seeing dollar signs instead of making decisions to work with someone based [...]
What’s your long journey as an Entrepreneur…does it include people doubting you? Great odds that you have overcome? Reemerging from the fire brighter and stronger? Yesterday scientists predicted that Comet Lovejoy would hit the Sun and its long journey would end… but it surprised EVERYONE by appearing on the other side. This story reminds me [...]
Deborah Gallant (Bold Business Works) & Linda Schenk (Virtuallinda Media) present a case study of The Sun Today – It’s a best practice is to link all of your marketing channels together like this diagram shows…but what does that translate to in real life? We will show in detail what it is like to create an effective, integrated brand online using all the tools you’ve got at your disposal.
