BRANDING: 3 Common Pitfalls When Launching Your New Brand

So you have a new idea for a business… don’t waste your limited resources by making these common mistakes that will only need to be corrected later.

MISTAKE #1: Working on your website without consulting an expert.

So many mistakes can be made here… getting the wrong domain name (or not getting them), choosing the wrong hosting company, purchasing a website theme (design) that doesn’t meet your business goals, trying to set up a WordPress site yourself and making critical mistakes or just wasting time… the list goes on.

It can be just ask big of a mistake NOT TO HAVE ANY WEBSITE. If your budget is limited, schedule a coaching call with meand I’ll work out a plan that will get you started—inexpensively and smartly.

MISTAKE #2: Setting up a Facebook Page too soon.

Being on Facebook is very important to networking, but you can start by building your network by using your Personal Profile. After your Page is really ready to promote—reflecting your business goals, quality content and calls to action—then you can promote it to Facebook Friends. Promoting your Page up too soon,without clearly showing people a reason they should LIKE you (and return) isn’t going to build your brand.  My Facebook training will teach you how this can be done.

When people rush to get their Page setup, they often choose a long username such as “www.facebook.com/ThisIsTheNameOfMyNewProduct“. MISTAKE: That won’t fit on your business card and it can’t be changed after 100 LIKES. Or you ask everyone in your network to “LIKE” your new page that is almost blank and does nothing to sell your product or service. MISTAKE: You have one chance to make a first impression and you just blew it.

MISTAKE #3: Getting a logo made first.

A business NEEDS a logo, right? So it seems like the next best step to hire just anyone to create one for you. WRONG! All graphic design is about PROBLEM SOLVING… this includes knowing exactly where the logo will be used (on a website header, on a Facebook sidebar, on a product, small on a business card, etc.)

I’ve seen countless logos that might look great at first glance but are not very usable. You’ll wind up with something that all of your important marketing must work around OR you will need to pay to redo it. Another secret is that you might not really NEED a fancy logo…work with your entire team (print designer, web designer and marketing expert) to PRIORITIZE your budget.

Treat your idea LIKE A REAL BUSINESS and not JUST A HOBBY and give it the careful thought that it deserves.

I help Business Networkers & Entrepreneurs create successful strategies and make smart choices when building their business online to use their limited resources wisely.

Let’s schedule a call to discuss how your business can grow!