Easy Ways To Use Keywords To Build Your Brand, Online & Offline

Keywords are legos that build your marketing message, both online & offline.

Keywords increase search engine optimization (SEO) and make sure you are “speaking the language” of your audience.

Keywords are legos that build your marketing message, both online & offline.Keywords are the topics that your brand needs to talk about to attract your ideal clients. This is essential, BOTH online and in conversations.

To get started, you don’t need to hire someone to do expensive research. You want to think about your brand and what you want to communicate.

We will use “keywords” to mean the word OR phrase.

Think of “doctors” compared to “eye doctors in Baltimore”. A descriptive phrase would be “early education toys” or “stay at home moms”.

8 Ways Keywords Help Your Business

  1. Keywords are the “building blocks” of your brand message (online & offline).
  2. Keywords improve your Search Engine Optimization (SEO).
  3. Keywords help your audience find you.
  4. Keywords help you better define your target audience.
  5. Keywords are specific to the various products and services your business offers.
  6. Keywords can be used in personal business communications too.
  7. Keywords help on-line and off-line contacts understand  your brand.
  8. Keywords help you interact with your target audience.

TAKE ACTION: Basic tactics

When you are first getting started, keywords help you refine your marketing message. The exercise of listing keywords helps you explain in very basic building blocks what your business is all about. This is the easiest way to save you hours of time later. Many businesses will never have to go past this point. If your business already has a flow of clients from referrals, you don’t need to expand into SEO.

  • Keywords give you a list of topics to talk about with your prospects and clients.
  • The words will be used over and over in conversations and your marketing copy (even if you don’t do actual keyword research).

TAKE ACTION: Advanced tactics

As you advance, your keywords are the used to help your brand get found online. Being specific with the longer phrases helps you to stand out, since optimization in search engines for a single word is much more difficult than for several words.

  • Using keywords consistently will increase your search engine optimization and help your target audiences find you.
  • The more frequently and consistently you use these keywords, the more you build an online presence around them.
  • The words will be used over and over in blog posts, online profiles, status messages and tweets.You will never be at a loss for what to talk about!
  • Using keywords consistently will increase your search engine optimization and help your target audiences find you.
  • The more frequently and consistently you use these keywords, the more you build an online presence around them.

TAKE ACTION: Make a list of your keywords

Keyword research starts with you. While you can hire someone to do complete keyword research, the terminology and words used to sell your business should start with you. Why? Because as a business owner, executive, or networker, you know what your audience talks about.

  • Your target audiences (individuals, companies, industries)
  • Your products & services
  • Any hot trends, such as “green” that may help your business.
  • What is the terminology YOUR AUDIENCE uses?
  • Ask yourself: What do real people search for?
  • How is it different than internal or industry terms?
  • Are you speaking over their heads?
  • What words are “trigger words” for your customers (gets a positive reaction and interest in your services)?
  • Your target audiences (individuals, companies, industries)
  • Your products & services
  • Any “hot trends”, such as “green” that may help your business.
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to end the cycle of ineffective marketing tactics following my approach of “Simplify. Build. Profit. Repeat.” Get started with my FREE eBook, 3 Essential Questions to Simplify Your Marketing Strategy »

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