An elevator pitch is an overview of your business in a very concise format, just like your online profiles. The name reflects the fact that it should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer.
Your brand is the feeling you leave people with after they interact with you and your business. The most effective brands blend professional and personal interactions—while still maintaining a level of privacy. You will learn how to: Create a brand that will attract your people to you and your business.
Building a website or jumping onto social media isn’t the FIRST STEP your business should be taking… creating a realistic (and simple) strategy is. Don’t get caught in the trap of rushing into creating your online presence without giving thought to your WHO, WHAT, WHERE, WHY & HOW.
Don’t let cool technologies or thinking that “everyone is doing it” distract you from the REAL REASON to use social media… and that’s TO REACH YOUR BUSINESS GOALS. I’ve lost count of how many conversations have gotten completely off-track with me explaining minor details about a new social media trick. And guess what… that trick [...]
I’ve listened to several webinars to kick off the New Year and EVERY EXPERT gave the same simple advice: Your business needs a strategic plan in order to succeed. Sounds, so simple, right? Then WHY aren’t you doing it?
So you have a new idea for a business… don’t waste your limited resources by making these common mistakes that will only need to be corrected later.