Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.
FACEBOOK TIP: Use Photos or Custom Branded Graphics to Make your Status Update Pop
January 31, 2013 By Leave a Comment
Get started today by taking a photo with your mobile device at the next networking event you attend. Of all of the types of content that you can share on Facebook, photos will give you the best results because they engage your contacts and reach the most people.
FACEBOOK TIP: Include Your Business Contact & Info on Your Personal Profile
January 24, 2013 By Leave a Comment
If you are connected to business contacts on Facebook via Groups, Events, on Pages or as Friends, make sure they can learn about your business from your Profile info. Leaving this info out is like going to a networking event without business cards. One of the fastest ways to build your business social network is to connect with business contacts with your PERSONAL PROFILE.
BRANDING: Sharing Multimedia Content to Build Your Brand
December 17, 2012 By Leave a Comment
The goal of sharing information online is to spark conversation, but without a bit of content planning you might be “at a loss for words”. You can then be prepared to share interesting, engaging content to reinforce your brand on a daily basis—in just minutes a day.
SOCIAL MEDIA TIP: Combine with In-Person Networking [Video]
December 14, 2012 By Leave a Comment
Focus your time on the highest quality events and continuing the connections with social media. Replace at least one event a month and spend that time instead getting in touch with the people you already know on your social networking sites. Build relationships with your current contacts.
LINKEDIN: Building Credibility with Recommendations
December 10, 2012 By Leave a Comment
Recommendations are social proof. They help reinforce your professional identity and are easy to request from colleagues and clients. Have you ever read a testimonial on someone else’s website and wondered if it were true or not? Unlike these types of testimonials, LinkedIn recommendations are connected to a real person’s online profile—and can be removed at any time. You can have trust that these are genuine.
SOCIAL MEDIA TIP: The 3 Ps of Privacy on Social Networks [Video]
December 7, 2012 By Leave a Comment
Use the 3 Ps of Privacy – Share Professional knowledge and Personal interests, never Private information. Regardless of your privacy settings on social networking sites, you can have control over what information is exposed when you follow these rules. ASSUME that the information could be leaked out.
FACEBOOK: Organizing Your Friends into Lists
November 10, 2012 By Leave a Comment
Friend Lists provide organized groupings of your friends. Unless it is set to a “featured” list, these lists are private to your account. Organize your priority contacts and target audiences into Lists. It can be used as a filter for news updates to quickly keep in touch or to share targeted status updates.
LINKEDIN: How To Enhance Your Profile with Applications
November 7, 2012 By Leave a Comment
Enhance your profile & reinforce your brand with interactive applications. LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. They are added to your homepage and profile enabling you to control who gets access to what information.
FACEBOOK: Controlling Your Information on Places
October 29, 2012 By Leave a Comment
Facebook Places can let people know where you’ve been, where you’re headed and where you are now. Here are some tips to doing it with a level of privacy you’ll feel comfortable with. Checking into Facebook Places Controlling Your Information on Places Disable places
