Why do I need help with my online brand?
Your online brand is essential to your business plan, so make sure you stay on track! Regular strategy sessions will make sure all of your efforts are staying focused on your biggest revenue generators.
The most obvious reason you would need design & support is for technical challenges. How many hours have you WASTED trying to “do-it-yourself”? Wouldn’t this time be better spent running your business? GET HELP NOW!
In addition, using WordPress, social media and email marketing effectively requires knowledge of social media, web design, HTML, branding, sales, marketing and networking. My background in all of these areas and my ability to look at your business from a fresh perspective gives you expertise that is normally only available from having a tech & design department on staff. Now you can have these resources one on-call.
YES, your online brand needs include a website as your central hub online for my system to work. Social networking sites and email marketing are tools to drive traffic (your ideal client) back to your website. You can certainly get started without a site, but in order to fully benefit you will need to invest in building at least a simple site. PHASE 1 – Build Your Foundation will create your website and your Online Brand Blueprint.
However, my system is setup as the ideal starting place if you are just getting started online. My Online Brand Blueprint will gather together all the content you need to create a site focused on attracting your ideal client back to learn about your biggest income generators.
If you already have a website, it’s a chance to review how it’s working for you. You can do this with your current web designer or work with me to create or update your WordPress website.
Two reasons – first, this allows me to provide you with a base level of information that I can refer you back to, like a teacher in a classroom. Second, this saves on your costs because I won’t spend our time on the basics—we’ll focus on YOUR BUSINESS. Big concepts are broken down to eliminate overload. Choose the learning format that works best for you:
- On-demand training in short format to fit into your busy schedule
- Simple PDF Action Guides are quick-to-read and can be printed to record your ideas
- Videos will reinforce concepts as you listen and see what is being taught
- Audios to listen on the go on your MP3 player to turn downtime into productive time
- Additional resources for more information
- Live coaching calls & a Facebook Group to get your questions answered
Everything is broken down into byte sized steps, giving you time to fully strategize AND take action.
Other programs may promise a “complete system” at an accelerated pace, but these don’t work for most people! Instead, take small, consistent steps to SHARE your message, ATTRACT ideal clients & INCREASE revenue to grow your dream business. My approach removes the obstacle of information overwhelm and adding more to your TO-DO list than a busy person can complete.
The online modules have many benefits:
On-demand and short format fit into your busy schedule- Big concepts are broken down to eliminate info overload
- Low-cost investment that won’t break your budget
- Simple action steps will put your new knowledge into practice immediately
- Printable workbooks to record your ideas
- PDF handouts that are quick-to-read and will act as a reference library
- Online videos & audio to reinforce concepts with audio & visuals
- Exclusive Facebook Group with Virtuallinda gets your questions answered
- Get it done quickly with personalized coaching and web design support
As your business expands online, you might need support on taking the concepts learned from idea to implementation. Your online brand cannot remain static and be effective, so plan on having support or making updates yourself.
You can use the coaching sessions to support your high-end strategic planning and to prioritize what another web designer or your virtual assistant needs to update on your brand. Most of my clients opt to have me continue to be their primary web designer, with or without additional support. For example, if I did your website design, then I can create a matching design for email marketing. Your Virtual Assistant (or you) can send out a weekly email.
As your business expands online, you might need support on taking the concepts learned from idea to implementation. Your online brand cannot remain static and be effective, so plan on having support or making updates yourself.
COACHING helps plan your strategy, answer questions and avoid bright shiny object distractions. All clients get a bit of coaching and strategy as we work together. VIP coaching clients have enrolled in my 6-month coaching program, and have a structured approach and additional online training. This is a focused program to keep them moving forward with their strategy. AS A BONUS, THEY ALSO GET EXTRA HOURS WHEN PURCHASING RETAINER HOURS.
DESIGN & TECH SUPPORT makes your vision a reality. For a small project, I recommend starting with the $499 retainer package – 4 hours. For additional savings or larger projects, you can purchase the 6-month retainer (5 hours/month – 30 hours total).
Here’s an overview of common tasks and the typical amount of hours:
Support Time
1 hour
- Strategy or Q&A Session
- Simple Tech Setup
Support Time
2 hours
- Strategy or Q&A Session
- WordPress Content Updates
- Facebook Cover Image
- Twitter or YouTube Backgrounds
- Business Cards
- Promo Graphic or eBook Cover
Support Time
4 hours
- Strategy or Q&A Session
- WordPress Content Updates
- Email Marketing Setup
- Advanced Facebook
or LinkedIn Setup - Advanced Tech Setup
- Combo of Services
Need help figuring out how many hours you need?
Click here to download a worksheet that you can use to write down the tasks you are looking to get done. Please be as detailed as possible. Send it back to me for a time estimate.
What can we accomplish with a coaching session?
As your online marketing coach, we’ll work through many common challenges:
WordPress & business blogging, Facebook, LinkedIn, Twitter, Pinterest, Google+ and YouTube, eMail marketing to get a high level overview of:
- Benefits of each site / differences
- Practical ways you can use these tools
- Case studies
- How this can tie into your overall marketing plan
- How this can fit into your website
- How you can repurpose content
- How to create a strategy
- What’s next…
I highly recommend that your business approach this part of the process seriously and plan for it to be a part of your budget and time allotted for the project. Creating this strategy will guide ALL business decisions surrounding your networking efforts online and offline. This includes where you spend your valuable time, your money, whom you need to hire to help you and how you communicate your brand 24/7. Strategic planning will help you make better business decisions that are best for your brand and utilize technology to your benefit, ultimately saving you significant time and money.
- Identifying networking, web, social media, marketing, sales & overall business goals
- Prioritizing and focusing on your 90-day and long-term S.M.A.R.T goals
- Crafting your marketing message for use online and in-person
- Planning an effective website for your business
- Finding 3rd party technologies to meet your goals and streamline your business processes
- Re-purposing your multimedia assets and content to build your brand
- Adding case studies to attract your niche market
- Fitting it all together!
- eBooks
- Videos
- Podcasts
- Blog Posts
- Teleseminars
- Webinars
- Slide Presentations
- eNewsletters (not what you might be used to!)
- Autoresponders
- Creating milestones to give you accountability in reaching them
- Support when you feel stuck in the process
- A partner to guide you when you feel like you aren’t making progress
- Overcoming fear of rapidly changing technology
- Knowing where to start when faced with changes in your business plan
- Gaining confidence to put yourself online 24/7
- Expanding your business online in a smooth process
- Gathering together and creating new content for your online profiles & website
