It’s illegal (CAN-SPAM Act) and spamming people isn’t a relationship builder. Instead, start by giving people an incentive for opting-in PLUS valuable content sent regularly. Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. Follow the same rule for people that you already have a relationship with — your past and current clients, social and real-life networking contacts and friends.
Small business owners plan to increase their marketing and their spending in 2013. Email marketing can be a very effective solution for the common problem of not having enough time to keep up. Once it’s setup (which I can help with), it doesn’t take much time.
Are you spending so much time on useless tasks that you are forgetting about your customers? Do you have a lot to say but need an easy way to get the message out? I feel your pain, I go through the same struggle! Here are some suggestions.