Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.
STRATEGY: Using a Corporate Blog to Navigate Tricky Public Relations Waters
January 21, 2010 By 1 Comment
STRATEGY: How Not To Use a Blog & Facebook for PR
January 19, 2010 By 1 Comment
The TSA has an official employee, Bob “Blogger Bob” Burns that writes on behalf on the agency. He published a blog post addressing the story. Instead of doing what a good PR agent should do, and calm things down, he poured fuel on the situation.
CASE STUDY: Social Media & the Massachusetts Senate Race
January 18, 2010 By Leave a Comment
On the eve of the election, Republican Scott Brown has taken the lead in the polls by a margin but with a landslide on Social Media. Is it enough to upset this race?
CASE STUDY: I’m With Coco: Can Social Media Save The Tonight Show?
January 13, 2010 By 2 Comments
I’m watching in real-time as Conan O’Brien’s (aka “Coco”) fans take over Twitter, Facebook & other Social Media channels. Will advertisers and the network executives listen to the social masses?
