Attention Leaders of Networking Groups & Associations…
Let me help you to build a dynamic, viable organization that provides exceptional value to your members!
I can help the organizers / board to create a strategic marketing plan, website & marketing materials. I can also help individual members to maximize the benefit of being part of your organization by helping them to connect with other attendees to exchange resources & referrals.
Save hours of time with solutions starting at $99
- Marketing Strategies
- Business Planning
- Promotional Ideas
- Online Tools
- Targeted Networking
- Feedback & Review
- Sales Funnels
- Referral Systems
- Event RSVPs
- Member Management
- Payment Processing
- Logos & Brand Identity
- Social Media
- Email Marketing
- Business Cards
- Brochures & Rack Cards
- Display Banners & Signs
- Powerpoint Presentations
- Referral Cards
Running a networking organization is hard work!
I’ve seen behind-the-scenes of many groups, and I know how much work goes into planning events, recruiting members, giving back to the community and more. Big ideas must be balanced with the limited time of organizers (many of whom are volunteers), budgets, space limitations and other considerations.
Are you overwhelmed by logistics?
You stepped up as a leader because you have a vision for what is possible with your organization. Unfortunately, running the group can become another full-time job! There are many moving parts, a long TO-DO list and it can be difficult to zero in on the most urgent problem that’s stunting your growth. Just like many businesses, I have seen many organizations struggle with the Brand Builder Essentials:
If your organization is run by volunteers that also are trying to grow their own businesses and/or members are paying (and expecting something of value in exchange for their membership fee), then you MUST have these in alignment! However, many times organizations struggle to “figure it out”, which wastes the time, money & energy of everyone involved. Let me help!
Networking groups need strategic planning and implementation just like a business.
And frankly, paying members EXPECT a return on their investment of dues, time coming to events and effort building relationships. Believe me, people talk and constantly are comparing organizations and events to find ones that meet their needs. Busy networkers have very full calendars, and you need to give people a reason to keep coming back! Is your group delivering the maximum value to your members?
Your members need to get value, or your attendance will drop!
There are plenty of networking organizations that busy professionals can choose from. My fresh perspective & expertise will zero in on what makes your group unique.
- What sets your organization apart?
- Are you delivering exceptional value to your members or are you just doing the same thing you’ve always done?
- Are your volunteers burnt out because they put in long hours and no one new is stepping up to fill leadership positions?
- Do you have a fantastic core of members but you want some fresh faces to re-energize your group?
Outdated marketing = lost potential members!
Networking organizations with outdated websites or low-quality marketing materials is another all-too-common scenario! It’s unfortunate that good groups of people are struggling to attract or retain members because upcoming events, dues or benefits aren’t listed on the website. I’ve seen this happen time after time, with groups that range from free to large organizations with a national backing. Incomplete branding is ineffective, and just leads to more work with fewer results.
Strategic networking is as important as brand identity.
I’ve also seen groups that prioritized expensive branding over a strategic membership plan. They looked great with a logo and expensive printed signs & promotional giveaways…but then they don’t follow up with guests or welcome new members. This also slows the growth. Brand building is about all the pieces working TOGETHER. Your membership growth is directly tied to your strategic plan.
Meanwhile, board members are spending hours & hours planning.
What’s the return on investment of all the time spent? Is it moving your organization forward or are you just spinning your wheels? Perhaps you have yearly retreats, or just monthly board and/or committee meetings. This time adds up. Let’s say there are 10 volunteers, each spending 2 hours in meetings, plus travel time of 30 minutes each way. That’s 30 hours per month. What has been accomplished with that time? Have you discussed ideas but they aren’t implemented? Are you asking for more volunteers to promote your group? Do you have a profitable business plan or are ideas just being thrown out that are too big to accomplish with the limited resources you have? Are you struggling to get new or retain members? These are all things that I help to prioritize & focus!
Members expect their dues to go towards organizational growth.
They pay and participate to help to market and promote their business. Done wisely, there is strength in numbers. Smart marketing by the organization can boost business for all members. But what happens when the website doesn’t look professional or share the benefits of the group to attract new members? Or is a money-pit because of costly membership management fees for a complicated website that’s expensive, but hard to use? Or perhaps your group is stuck because you DO have a budget from dues but you want to invest it wisely. Unless your board members are marketing professionals, they won’t be able to map out your plan. My expertise can be used to both create a strategic plan & also implement it.
Online systems can streamline promotion, RSVPs & membership tasks.
Let me review your technical & strategic needs to help match you with a solution that can save time & effort. We can discuss online promotion, email marketing, social media, event or membership management, payment processing & more. I have simple systems setup for my events that put most of the event promotion on auto-pilot, and we fill up every month with very little effort on my part! Or, you may want to dive deep into a word-of-mouth marketing strategy that uses some simple systems. Let me help your organization!
Are you launching a new group?
Fast-forward your learning curve by using my expertise and examples of what doesn’t work! Avoid the common pitfalls that have cost other groups an enormous amount of wasted time, money & energy.
Save hours of time with solutions starting at $99
Use relationship & referral marketing combined with strategic branding to build your membership!
Why work with me?
I run two Meetup groups with over 1500 members combined (B’More Entrepreneurs Meetup and B’More Business Women’s Connections Meetup). I also market & facilitate Business Opportunities for Women (BOW) and we fill up every month with a waiting list—weeks in advance, with very little work thanks to my streamlined systems. I also work with an industry referral group in the area. Find out more about my events…
The strategies and systems I have developed can be applied to YOUR group to make it easier to manage and promote to attract new members. Your current members will benefit as we shift the focus to be meeting their needs and increasing referral opportunities. The concept of Simplify. Build. Profit. Repeat. works for both your organization AND all of your members!
My structured, yet flexible approach will move your organization from scattered ideas and marketing tactics to brand building success.
I want you to experience a breakthrough like this:
“Wow! I got more from our ONE PHONE CALL than out of the marketing program I paid thousands of dollars for. Thank you so much…can you see me smiling? I now have clarity, renewed enthusiasm for my business and a clear path forward.” -M.A.
I work with groups of service-based businesses, including:
- Escrow Companies
- Home Staging
- Moving Services
- Mortgage Broker
- Real Estate Agents
- Title Companies
- Cleaning Services
- Home Stagers
- Interior Designers
- Mortgage Lenders
- Professional Organizers
- Real Estate Agents
- Residential Repairs
- Authors / Book Publishers
FINANCIAL & LEGAL SERVICES
- Financial & Estate Planners
- Insurance Agents
HEALTH & WELLNESS
- Hair Stylists
- Health Coaches & Nutritionists
- Life Coaching
- Massage Therapists
- Naturopathic Doctors
- Fitness Experts & Personal Trainers
- Wellness Practitioners
- Career Counselors / Coaches
- Executive Recruiters
- HR Consultants
- Assisted Living Placement Services
- Assistive Technology Devices
- Certified Care Management
- Computer & Technology Services
- Daily Money Management
- Estate Liquidation & Clean Out
- Home Modification & Repairs
- In-Home Primary Care Provider
- Medicaid Planning
- Medication Management
- Private Duty & Home Care
- Rehabilitation Therapy Services
- Senior Living Communities
- Senior Placement Service
- Event Planners
- Event Venues
What others are saying about Virtuallinda…
Ronnie Wishneff GreenCareer Coach/Employment Counselor Jewish Community Services
Candy Spitz LCSW, ACC, BCCCo-Founder and Coordinator Chesapeake Life Planning Network
Lisa WestbrookUser Interface Designer Fatbrain