The video below gives a good overview of what a blog is and how they have changed the way we share “news”. However, we do recommend you use a self-installed version of WordPress, not WordPress.com as the video mentions if you are going to be blogging for business.
PAGES are static content that is like a traditional website, containing your company information, product, services and more. While this information is important, to use it with social networking sites, you need to manually create links to the content. Readers also might not notice you made an update to this content.
POSTS are typically news or commentary-style content which are presented as latest entry first, organized into archives automatically. This is the “blog” format, but businesses can use this to present latest news or product updates. Use blog posts for frequently updated news and events.
Posts automatically creates a “RSS FEED” that can be pulled into other Social Media sites. This means that your updates can be pushed out to your entire social network with NO EXTRA WORK!
WordPress allows you to create relationships between posts so your readers can find and read related content.
TAKE ACTION: Are you thinking about using WordPress? Be sure to work with an expert!! It IS software so it needs to be kept up to date. In recent years, other website builders have been developed, and these work better for SIMPLE brochure-style websites. Let’s talk about your options!