I have been thinking about turkey and pumpkin pie since early Fall when every single product that could be pumpkin flavored hit the market. This also relates to how to do your marketing without it immobilizing you like you ate too much food.
A few years ago, I traveled out to San Francisco to celebrate Thanksgiving and my friend’s birthday with a feast for 75 people. Delicious dinner that I didn’t have to cook! Whoo hoo!
The anticipation of Thanksgiving Dinner rose as I was given a piece of FREE PUMPKIN PIE as I got off the plane. Go Southwest Airlines– FREE PIE is the best marketing idea I can think of, I mean who doesn’t love FREE PIE?
But imagine that FREE PUMPKIN PIE the day AFTER Thanksgiving. No thanks. No more.
If you’re like me, you probably ate waaaaayy too much food, even though you looked forward to it all year long. One plate was more than enough, but you got seconds, or thirds or even more. You loosened your belt, went into turkey coma and woke up with a sugar hangover.
But next year we’ll do it again, because all of this food is so tasty and it’s the only day you make it.
Of course, it would make much more sense to cook a normal sized dinner or make those dishes that you love another time in the year. But many people suffer from eyes bigger than their stomachs.
The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans.
It’s easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
Most likely, you can’t fit all of that into your actual schedule, so you wind up feeling exhausted and as terrible as eating too much on Thanksgiving.
Just pause for a moment and think about how crazy this is making you.
There’s a better way. Building your business isn’t something that you have to do all at once. The buffet of ideas won’t disappear tomorrow. Add one thing to your plate at a time.
If you find yourself starting on new business and marketing ideas before you’ve finished what’s already on your plate, it’s a great time to simplify. I understand what it’s like to be creative and excited by your Entrepreneurial ideas. Sometimes it’s difficult to be realistic about what you can actually handle or what’s going to be the healthiest option for your business growth.
The end of the year is a great time for business planning. Treat your ideas like a Thanksgiving buffet. You can always go back for seconds and thirds — if you have room and have finished your first plate.
Aaron Cargas found 6 more hidden business lessons you can extract from the strategy, planning, execution, and enjoyment of a good Thanksgiving dinner. I couldn’t have said it better myself, so check it out here »
TAKE ACTION: Pay attention to how full your plate is this week. Now is a great time to shift into a simplified strategy for the new year!
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