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You are most likely aware of the alarming statistics regarding the possibility of your business failing. The U.S. Small Business Administration has released statistics that report only seven out of ten “new employer” firms remain open after two years, and only 50% are still open after five years. Be aware that these statistics only apply to businesses that have hired at least one employee. Statistics are unavailable for individuals who run home businesses alone, but it almost guaranteed that the percent that fail would be even higher.
It is vital that a new business owner have a clear plan in place for starting and operating their business. Failure to plan appropriately is one of the most common causes of a new business failing. You can opt to have a formal business plan, but it is not necessary. It is not necessary to plan out every detail, but you must know what the services or products you offer will be, how you will identify potential customers, and how you will effectively market to those customers.
Additionally, it is important that you be proactive, flexible, and responsible. If you find that a certain aspect of your plan is not working, you will need to be able to identify the reason and determine how to correct it in the future.
One component of your business plan will include the creation of goals for your business. Your goals can be anything from reaching a specific number of customers within the first six months of operations to reaching a certain level of income within a year of opening your business.
Creating goals gives you the opportunity to create a detailed roadmap on how you will go about achieving them. Owners opting to open a business without having measurable goals in place will make it almost impossible for them to determine if their decisions are helping their business succeed because there are no standards for success in place.
The failure of many businesses can be attributed to inadequate record-keeping. This includes every aspect of record-keeping from the business’ finances to records related to domain registrations and website hosting as well as contracts and agreements with freelancers, web developers, and any other individuals the business deals with.
Keeping inadequate records can cause numerous problems. These include improperly filed tax returns to wasting a significant amount of time attempting to figure out how to solve the problems that have been created and possible disputes with customers and contractors. New business owners can prevent these problems from starting simply by setting up proper record-keeping systems from day one and requesting outside help when needed.
There are new businesses that will fail within the first year due to inadequate funding. This is not always the result of failing to secure a loan from a bank or an outside investor. Without a doubt new businesses will have money coming in and going out.
However, expenses must be decreased if the amount of money coming in does not meet initial expectations. Your funding is only considered inadequate if it is not able to cover your expenses, but reducing expenses may potentially solve the problem.
You may consider working a part-time or full-time to supplement your income in the initial startup phase. This will relieve a lot of the pressure that new Entrepreneurs feel. While this option isn’t your long-term passion, keep in mind that it’s funding your dreams!
There is no doubt that new business owners want to make certain that they get as many customers as possible into their store and will do almost anything to make this happen. As a result, many believe their best option is to price their products considerably lower than they should be. This can result in small immediate gains, but can have devastating consequences in the long term.
After a customer has been sold a product at a discounted price, it is very difficult to charge more for the same item later. This leaves you with two options. Either give an item away completely or sell it at full price. If you opt to give a free gift away make certain that you get something in return such as a customer’s email address. This gives you a direct way to market to them later and makes them aware that your service or product is not always free.
Value propositions are frequently referred to as a “unique selling position” and are what convinces a customer to purchase your product or service. Getting their value proposition wrong is a common reason for businesses to fail in the first year. This is usually the result of the owner trying to solve the wrong problem or failing to realize what the problem even is. To determine the correct value proposition, consider what sets your business apart from others.
Your ideal clients want to know “what’s in it for me”, meaning how your product or service solves their problem. Check out my blog posts on defining your ideal client for more help.
Excellent customer service is imperative in order for a business to succeed. Any business that treats its customers badly will find that it is almost impossible to overcome the reputation they will gain. Treat your first interaction with a customer as the beginning of a long relationship. Follow up with customers after transactions to ensure that they are pleased with their purchase.
Also, send special offers to for new products you are introducing. Stay in touch with your customers and involve them in online conversation via social media or email marketing to make them more likely to be a repeat customer AND also send you referrals.
Opening a new business can result in significant physical and mental stress. This can take a serious toll on the owner, who does not have access to any sick days. Many owners rationalize that it is okay to sacrifice their mental and physical health for the sake of the business, but this is not true. It can put you and the business in jeopardy. Keep yourself healthy and fit to keep your business healthy and fit.
It’s also important to remember that the line between work/life time gets blurred when you are a business owner. You won’t only be working 9-5. This gives you a lot of flexibility and you can adjust your schedule to other priorities of life, whether an emergency situation or just time for family & friends. Be gentle on yourself, and get into a good rhythm to adjust to what’s important.
It is perfectly acceptable to enter into a business with a level of inexperience if you plan to do something about it. You have to become an expert in your field as quickly as possible to give your business the chance it needs to survive. Until you are truly an expert, keep in mind that help is always available. Consider working with a freelance consultant, web designer or a virtual assistant.
Even if you are an expert in YOUR field, BUSINESS may be totally new. There’s a LOT to learn in running a business. This does not mean you are stupid or incapable. I’ve seen extremely intelligent people suffer with high stress levels and no cash flow because they didn’t ask for help soon enough. They assumed that they could easily learn all the ins & outs of running a business quickly. Ask for help sooner than later.
A business owner can successfully conquer all the problems above, but if they do not feel passionately about their business, it will likely fail. New business owners that open a business simply with the goal of making more money and do not care about the products or services they offer or treat their customers indifferently are likely to see their business close.
Your “big why” is the fuel that will get you through long days that seem like an uphill climb. It will inspire you to keep pushing ahead to reach your desired results. It’s what makes you an Entrepreneur and not someone’s employee. Combine this passion with numbers 1-9 nothing will stop you!
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools.
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To your success,
Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.