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Simply put, the purpose of all networking and marketing is to have sales conversations. Meetings with prospective customers are the fuel that makes the marketing machine run.
Adding an online calendar can turn even a basic website into a powerful sales tool that works 24/7. TimeTrade is my favorite of the options available.
The “old way” of asking someone to call you — during weekday business hours — means the majority of the time your business is closed. A huge percentage of my calls are scheduled after hours — that’s normally when people have time to read websites or social networks!
A call-to-action to email you still means you’ll need to find time to follow-up with a conversation. So just fast-forward this process.
Add a link to your business cards for even more impact!
Here’s another big benefit…
Many people tell me they don’t have time to do online marketing. But how much time do you spend a week playing phone tag or emailing back and forth to schedule a simple meeting? Have you sent availability times, only to have those filled before the person responded? Online appointment scheduling makes it fast and easy.
Then you can trade that time for doing other marketing or revenue-generating activities!
There’s a small yearly charge for an account, and I do recommend upgrading to add your logo. But with the time I’ve saved, it’s totally worth it!
That’s it! It’s added to your main calendar and You and your invitees get instantly confirmed appointments and automated reminders.
TAKE ACTION: Turn your Website visitors into sales meetings by adding TimeTrade!
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