August 30, 2010

Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
May 29, 2009

Roadmap to Your Website’s Traffic [INFOGRAPHIC]

Do you know where your website’s traffic should be coming from? I get a lot of requests for increasing this. Let's take a step back and look at the most popular sources. This infographic endeavors to explain where this traffic comes from and a few tips to increase your traffic as well.