A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
Are you looking to boost your shares on Facebook? Instead of trying complex marketing makeovers, I suggest trying small "course corrections" to adjust what you are already doing. Here are 14 simple ways to get started.
Do you know where your website’s traffic should be coming from? I get a lot of requests for increasing this. Let's take a step back and look at the most popular sources. This infographic endeavors to explain where this traffic comes from and a few tips to increase your traffic as well.
One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
All Entrepreneurs go through periods of not wanting to do something that is critical for their business success. Fortunately, there are a few things you can do to positively influence your level of motivation.
Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.