Marketing

May 5, 2021

End Overwhelm & Increase Your Impact by Adding One Idea at a Time

Is your current TO-DO list: Facebook, LinkedIn, blogging, SEO, teleseminar, live event, write a book…?
February 11, 2021

10 Ways to Identify Your Target Market

Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
November 2, 2018

Touch Base with 3 of Your Contacts Every Week

Often we think of marketing as something new & complex that gets promoted to the masses. But effective marketing builds on relationships over time.
October 1, 2018

5 Marketing Mistakes to Avoid

Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
July 21, 2018

Network Locally Offline to Market your Online Business

Does the idea of BUSINESS NETWORKING make you cringe and seem like a chore? Many people are shy or intimidated by face-to-face networking. Here are some tips to make it easier…
December 15, 2017

5 Keys to Understanding Your Target Market [INFOGRAPHIC]

Your target audience in is NOT EVERYONE! By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing.
October 15, 2016

Think Like a Rocket Scientist to Find Your Target

The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.
February 24, 2016

How to Use Stock Photos to Enhance Your Marketing Message

High-quality, professional images will make your business appear more credible. Here's my roundup of the best stock photo resources and tips to find the PERFECT image to communicate your message!
January 6, 2016

Ask People Before Adding Them to Your Email Marketing List

Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. You need to follow the CAN-SPAM Act as a business, and spamming people isn’t a relationship builder.
November 21, 2015

The 5 Essential Skills of a Master Communicator [INFOGRAPHIC]

Use these essential skills to boost your marketing effort. Mastering the art of communication can mean the difference between success and failure for an entrepreneur.
June 16, 2015

How to Create Relationships with Your Local Customers

Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.
March 8, 2015

How to Share Engaging Tips & Ideas in a Branded PDF

Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.
February 15, 2015

Use Your Business Cards to List Social Networks & Calls-to-Action

Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
February 2, 2015

How to Grow Your Business with Interviews

Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.
January 20, 2015

Refine Your Marketing Message with Blogging

Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.
January 16, 2014

Do You Need to Increase Your Website Traffic?

Increasing website traffic is just one of many marketing tactics that a business might opt to use. Whether or not it's a good strategy for your business depends on your business model.
June 25, 2013

How to Write More in Less Time On Your Blog

Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.
January 15, 2013

Why Visual Content is King [INFOGRAPHIC]

Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
May 15, 2009

10 Easy Steps to Setup Your Email List [INFOGRAPHIC]

One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
May 2, 2009

How To Write Effective Email Copy That Converts [INFOGRAPHIC]

What do you do once you build your list and you have subscribers in your database? This is where the next step comes in!
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