May 5, 2021
Is your current TO-DO list: Facebook, LinkedIn, blogging, SEO, teleseminar, live event, write a book…?
February 11, 2021
Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
November 2, 2018
Often we think of marketing as something new & complex that gets promoted to the masses. But effective marketing builds on relationships over time.
October 1, 2018
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
July 21, 2018
Does the idea of BUSINESS NETWORKING make you cringe and seem like a chore? Many people are shy or intimidated by face-to-face networking. Here are some tips to make it easier…
December 15, 2017
Your target audience in is NOT EVERYONE! By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing.
October 15, 2016
The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.
February 24, 2016
High-quality, professional images will make your business appear more credible. Here's my roundup of the best stock photo resources and tips to find the PERFECT image to communicate your message!
January 6, 2016
Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. You need to follow the CAN-SPAM Act as a business, and spamming people isn’t a relationship builder.
November 21, 2015
Use these essential skills to boost your marketing effort. Mastering the art of communication can mean the difference between success and failure for an entrepreneur.
June 16, 2015
Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.
March 8, 2015
Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.
February 15, 2015
Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
February 2, 2015
Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.
January 20, 2015
Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.
January 16, 2014
Increasing website traffic is just one of many marketing tactics that a business might opt to use. Whether or not it's a good strategy for your business depends on your business model.
June 25, 2013
Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.
January 15, 2013
Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
May 15, 2009
One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
May 2, 2009
What do you do once you build your list and you have subscribers in your database? This is where the next step comes in!