Marketing

August 2, 2017
Grow your network by touching base with 3of your contacts per week to see how youcan help each other.

Touch Base with 3 of Your Contacts Every Week

Often we think of marketing as something new & complex that gets promoted to the masses. But effective marketing builds on relationships over time.
July 16, 2017
Add one marketing tactic at a time to end overwhelm & increase impact. Then repeat.

End Overwhelm & Increase Your Impact by Adding One Idea at a Time

Is your current TO-DO list: Facebook, Google+, LinkedIn, blogging, SEO, teleseminar, live event, write a book…?
March 25, 2017

Spring Your Marketing Forward

Springtime is the perfect season for placing renewed focus on your goals. As the dreariness starts to wear away and natural, warm beauty starts to peep through the clouds, your mission can be to gain inspiration from what's around you and set out to pick up where you left off with a new outlook.
February 17, 2017
hold-the-vision

Hold the Vision, Trust the Process of Building Your Business

Do you ever get frustrated because your business isn't to the "next level" already? I know I do. This week I found myself beating myself up for not meeting an imaginary deadline I had to launch something new in my business.
September 6, 2016
It’s hard to connect to “EVERYONE”. A generic message doesn’t appeal SPECIFICALLYto anyone.

10 Ways to Identify Your Target Market

Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
June 22, 2016
If you don’t havea target market,you simply can’tsell your stuff.

5 Marketing Mistakes to Avoid

Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
January 6, 2016
Don’t just add contacts to your email list! Ask people first & use the chance to build personal relationships.

Ask People Before Adding Them to Your Email Marketing List

Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. It’s illegal (CAN-SPAM Act) and spamming people isn’t a relationship builder.
October 15, 2015
Take a focused approach to finding your ideal client.Looking “everywhere”is impossible!

Think Like a Rocket Scientist to Find Your Target

The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.
September 21, 2014
Network locally to meet people at both social & business events. Building relationships can be enjoyable!

Network Locally Offline to Market your Online Business

Does the idea of BUSINESS NETWORKING make you cringe and seem like a chore? Many people are shy or intimidated by face-to-face networking. Here are some tips to make it easier…
March 24, 2014
Use high-qualitystock photos & graphics to enhance your marketing message.

How to Use Stock Photos to Enhance Your Marketing Message

High-quality, professional images will make your business appear more credible. Here's my roundup of the best stock photo resources and tips to find the PERFECT image to communicate your message!
January 20, 2014
Blogging on a regular basis is the fastest way to refine your marketing message.

Refine Your Marketing Message with Blogging

Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.
January 16, 2014
Do You Need to Increase Your Website Traffic?

Do You Need to Increase Your Website Traffic?

Increasing website traffic is just one of many marketing tactics that a business might opt to use. Whether or not it's a good strategy for your business depends on your business model.
July 16, 2013

How to Create Relationships with Your Local Customers

Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.
July 2, 2013
MARKETING TIP: Use interviews to grow your business.

How to Grow Your Business with Interviews

Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.
June 25, 2013
BLOGGING TIP: Write more in less time to keep your blog fresh.

How to Write More in Less Time On Your Blog

Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.
June 8, 2013
MARKETING TIP: Share Engaging Tips & Ideas in a Branded PDF

How to Share Engaging Tips & Ideas in a Branded PDF

Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.
February 15, 2013
MARKETING TIP: Use Your Business Cards to List Social Networks & Calls-to-Action

Use Your Business Cards to List Social Networks & Calls-to-Action

Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
February 22, 2012

Email Marketing 101: Branded Newsletters

No online brand is complete without building a list of loyal subscribers! Businesses can boost customer relations by engaging with your audience on a regular basis. This includes sending tips, specials or promotions, event updates or company news.
June 1, 2010

Email Marketing 101: How Can You Build Relationships Electronically?

Are you spending so much time on useless tasks that you are forgetting about your customers? Do you have a lot to say but need an easy way to get the message out? I feel your pain, I go through the same struggle! Here are some suggestions.
May 1, 2010

Email Marketing 101: Autoresponders

An autoresponder is an email that is sent out automatically! Businesses can use this as an e-mail marketing tool, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
December 15, 2009

5 Keys to Understanding Your Target Market [INFOGRAPHIC]

Your target audience in is NOT EVERYONE! By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing.
December 8, 2009

Email Marketing 101: Do Your Potential Customers Forget About You?

Generate qualified leads using Social Media, then use AWeber Email Marketing for an easy, automated way keep in touch.
October 21, 2009

The 5 Essential Skills of a Master Communicator [INFOGRAPHIC]

Use these essential skills to boost your marketing effort. Mastering the art of communication can mean the difference between success and failure for an entrepreneur.
May 15, 2009

10 Easy Steps to Setup Your Email List [INFOGRAPHIC]

One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
May 2, 2009

How To Write Effective Email Copy That Converts [INFOGRAPHIC]

What do you do once you build your list and you have subscribers in your database? This is where the next step comes in!
January 15, 2009

Why Visual Content is King [INFOGRAPHIC]

Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
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