Social Media

August 18, 2018
LinkedIn is available 24/7 to help you build business relationships + get leads & referrals!

8 Easy Ways to Expand Your Network with LinkedIn

I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.
July 24, 2015
Just adding Facebook LIKES won’t increase your profits. Build relationships IN REAL LIFE to boost sales.

Are You Looking for Facebook “Likes” or Your Ideal Client?

I was prompted to write this blog post because many people with a goal to get a lot of LIKES are struggling to make a profit.
December 28, 2014
Use Buffer to schedule social media updates to regularly share blog posts, news, articles, videos & photos.

Use Buffer to Schedule Posts on Social Networks

One of the biggest hurdles to posting regularly on social networks is being online to post during the peak times your target audience is also online. Schedule posts as you read articles, or set aside time to do updates for the week from your browser or your mobile device.
March 7, 2014
LINKEDIN TIP: Customize your public profile URL.

Customize Your Public Profile URL on LinkedIn

Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.
February 7, 2014
FACEBOOK TIP: Join & participate in Groups to build quality relationships.

Join & Participate in Facebook Groups to Build Quality Relationships

Groups let you connect with like-minded people in public, private or secret forums. Use them to connect with business contacts from a specific networking organization or a strategic alliance. You will be interacting through your PERSONAL PROFILE. Get to know other Group members by sharing, commenting & liking on a regular basis.
November 30, 2013
FACEBOOK TIP: Use Photos or Custom Branded Graphics to Make your Status Update Stand Out in the Feed

Use Photos or Graphics to Stand Out On Facebook

Get started today by taking a photo with your mobile device at the next networking event you attend. Of all of the types of content that you can share on Facebook, photos will give you the best results because they engage your contacts and reach the most people.
January 24, 2013
FACEBOOK TIP: Include your business contact & info on your personal profile

Include Your Business Contact & Info on Your Facebook Personal Profile

If you are connected to business contacts on Facebook via Groups, Events, on Pages or as Friends, make sure they can learn about your business from your Profile info. Leaving this info out is like going to a networking event without business cards. One of the fastest ways to build your business social network is to connect with business contacts with your PERSONAL PROFILE.
January 14, 2013
LINKEDIN TIP: Use testimonials to build your credibility.

Use LinkedIn Recommendations to Build Your Credibility

Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.
December 30, 2011

SOCIAL MEDIA: Connecting to Contacts vs. Search Engine Optimization (SEO)

The easiest way to start using social media is to focus on your friends and contacts to expand your circle of influence. Many businesses spend a fortune on search engine optimization (SEO) , internet marketing or time going to random events, forgetting to put effort into the people that already know, like & trust them!
June 9, 2011

Build Your Brand with a Consistent Username on Your Social Networks

Facebook allow you to have a customize the website address for both your PERSONAL PROFILE and your PAGE. It creates a shorter address in the format www.facebook.com/____________. Read these essential tips before selecting your name.
May 10, 2011
SOCIAL MEDIA TIP: Share links to relevant industry news & blogs.

How to Share Links to Relevant Industry News & Blogs

Think about what your target audience would find helpful & engaging. Keep a list of your favorite sources so it’s quick & easy to find links when you do status updates. Do you find yourself at a loss when it comes time to making updates on social media?
June 16, 2010

Who is Responsible for Facebook Privacy?

Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
July 14, 2009

BLOGGING: Saving Time While Connecting to Your Network

Your time each work day is very limited. And with our tough economy, it is even more important to spend the bulk of your time closing the sale, not qualifying leads.
June 15, 2009

14 Ways To Get More Shares on Facebook [INFOGRAPHIC]

Are you looking to boost your shares on Facebook? Instead of trying complex marketing makeovers, I suggest trying small "course corrections" to adjust what you are already doing. Here are 14 simple ways to get started.