Brand Strategy, Graphic Design & Websites

Since 1994, I have worked with a wide variety of companies, giving me a unique set of skills and experience to apply to your brand.

I provide simple but innovative solutions for my clients.

Current clients include Full Spectrum Productivity, The Marc Steiner Show, ASTRA, Enig Associates, Inc., SF&C InsuranceElite Health ServicesOlympian Tony Azevedo and more. Past clients include Global Wave, MTV, and the US Army.

I was also at the center of innovation and cutting edge technology during the dot-com boom in Silicon Valley when I was the lead web designer for Fatbrain.com (an online bookstore bought by BN.com). I also worked with the emerging technologies of online training and 3D animation early in my career.

The Sun Today

The Sun Today

Co-Founder & Designer
Online community sharing solar facts & space weather

www.thesuntoday.org
2010–present

I co-founded The Sun Today, one of the leading hubs on solar physics and space weather. My design and strategy helped build this community by blending education with excitement about the Sun. It reaches millions of people and the site is often quoted by reporters globally. I have participated in social media strategy & execution for award-winning live NASA webcasts.

In just a few years, I have worked with my husband, Dr. C. Alex Young to develop a thriving community around his niche. IN HIS SPARE TIME (working full-time with a long commute) he communicates in just minutes a day with followers all over the world. He has used my strategy system to break this down into byte sized steps.

This is a process that can be used to build YOUR business that works around your lifestyle.

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Get a custom blend of STRATEGY + DESIGN + TECHNOLOGY=MARKETING.The Brand Builder Toolbox

Owner & Consultant
Strategy, brand identity, websites, marketing & more
2012–present

Grow your business with less stress using my structured, yet flexible approach. I offer training & customized support to start & grow your service-based business. I can help you get you started AND help you transition into working with ideal clients…and I can create & implement a plan that works for you. Build your brand at a pace & budget that works for you!

Get started with my budget-friendly toolbox to start & grow your business. Work at your own pace with free tips, training & resources. At any time, add on 1-on-1 support to accelerate your success & ease your stress. Transform your vision into reality & attract ideal clients with your marketing. Brand identity, websites, business cards & more.

Clients & projects include:

The Sun Today www.thesuntoday.org Science Education
Elite Health Services www.elitehealthservices.com Health & Wellness
Italiana Travel Design www.italianatraveldesign.com Travel Services
Real Life Real Estate Training www.rlretraining.com Real Estate Training
Abby Locke www.abbylocke.com Executive Branding Services
ASTRA www.astraspace.net Science & Technology Services
Enig Associates www.enig.com Science & Engineering Services
John Donald Paull john.jpaull.com Personal Memorial
Full Spectrum Productivity www.fullspectrumproductivity.com Coaching & Consulting
Anna Renault www.annarenault.com Author, Speaker & Radio Show Host
Synergy Accounting www.synergyacctg.com Accounting Services
Most Powerful Life www.mostpowerfullife.com Coaching Services
SF&C Insurance Associates, Inc. www.sfandc.com Insurance Services
The Marc Steiner Show www.steinershow.org Radio Show & Podcasting
Kim Eisenberg Consulting www.kimeisenberg.com HR Consulting Services
Making Space for Life www.makingspaceforlife.com Coaching Services
Mary Dunlap Consulting www.marydunlapconsulting.com HR Consulting Services
Social Justice Ventures LLC www.sjvllc.com Consulting & Speaking
Timonium Optimist Club www.timoniumoptimist.org Non-profit Organization
Tony Azevdeo Media Kit View media kit Professional Athlete

social-media-globeSocial Media Works

Owner & Consultant
Strategy, brand identity, websites, marketing & more
2009–2011

An on-call team which offered a unique blend of consultation, services and training for Entrepreneurs. Clients relied on our expertise for both small projects and an entire web presences. Services included social media profile setup and WordPress blogs/websites. Training from Byte Sized Learning assisted teams in learning how to maintaining their social presence.

Linda Schenk (Virtuallinda) was the project lead. She has a unique blend of creative and technical knowledge. She works with people who are ready to begin a journey of embracing technology and learning how it can make their business run more smoothly…with a twist. She understands:

  • Social Media is complex, and it’s very easy to get overwhelmed and confused.
  • The how-to’s don’t matter if you are not clear on what you want to accomplish.
  • Most busy professionals don’t have a lot of time.

Social Media Works worked your team to understand your short- mid- and long term goals and scale your project to your budget and time frame. We recommenedd a project strategy to plan for your company’s growth.

The services are now part of The Brand Builder System.

Brand Builder System - BIZtoolkitsByte Sized Learning

Owner & Consultant
2009–2013

ONLINE TRAINING

Virtuallinda created online training to teach you big concepts in small chunks of time, at your desktop or on-the-go. This is was a unique format that every professional could use to increase his or her knowledge of social media quickly and effectively. The training topics covered were business strategy, networking, social media and blogging with WordPress.

  • On-demand and short format to fit into your busy schedule
  • Big concepts are broken down to eliminate info overload
  • Low-cost investment that won’t break your budget
  • Simple action steps will put your new knowledge into practice immediately
  • Printable workbooks to record your ideas
  • PDF handouts that are quick-to-read and will act as a reference library
  • Online videos will reinforce concepts as you listen and see what is being taught

STRATEGIC COACHING WITH VIRTUALLINDA

For more personal support, coaching was added to help get specific questions answered. The recorded phone sessions built on the online training.

The training & services are now part of The Brand Builder System.

Cirquel Design & Development

Freelance Web & Graphic Designer
www.cirquel.com
1998–2010

Arthur Graphics, Inc.

Freelance Web & Graphic Designer
www.arthurgraphics.com
2002–2005, 2008

Services offered included strategic planning, usability evaluations, information architecture, branding and logo design, illustration, content (copywriting and editing), analytics and web metrics, and virtual assistance. The aim was to design websites that are easy to navigate, pleasing to the eye, load as quickly as possible, target your intended audience, and meet key business goals.

Involved in all stages of production including branding, marketing, interaction design, HTML, graphic design, site launch and search engine optimization. Specialized in finding cost-effective solutions such as PayPal and Blogger.

Industries served:

Corporate Websites with a more traditional, business audience.
eCommerce Websites selling products, services and communities with a paid membership system.
Financial Websites for mortgage & real estate companies, accountants, publication and investment firms.
Industrial Websites and illustrations for goverment services & technical illustrations for an Army project.
Medical Illustrations for educational CD-ROMs.
Professional Service Websites for a variety of businesses offering professional services, including photography, editing and cooking classes.
Small Biz Websites for a small businesses and non-profits.
Technology Websites for companies working in the high-tech field or built using cutting-edge technology, such as real-time translation.

Portfolio

Clients included:

The Marc Steiner Show / Center for Emerging Media
www.steinershow.org
Branding, Information architecture, design and development of a community & podcast website. Site built using Drupal to promo radio show, blogs, featured articles on a variety of topics. Content entered by client, then displayed based on template styling. Special promotional images for events & features. ECommerce donations uses PayPal.

Fashion Community Website
Project details
Information architecture, design and front-end development of a community website featuring user profiles, fashion photo upload with rating system, “Add a friend”, user comments, weekly video webisodes. Users created a “closet” consisting of their own and favorite items from other users. Design incorporated the site sponsor’s look into parts of the website.

TalentPlanet
www.talentplanet.com
Full site development for a small business, which combines executive recruiting with coaching and organization development.  Also features tips from a bi-monthly KPIX news segment.  PHP code for rotating content and fly-out menus for easy navigation. Added Blogger to site for new book promotion. Podcast development in progress.

Heart Healthy for Life
Project details
Full site development of this community website featuring articles, video and audio content. Utilizes PHP, CSS and JavaScript to create multi-tiered navigation structure. Member management system and payments processed via PayPal’s subscription plan. Members-only pages are protected with username and password.

Illustration Projects
SFA, Inc & US Army / Primedia / HealthMark Multimedia
Created various industrial and medical illustrations using Photoshop and Illustrator. Accuracy of graphics was very important. (Arthur Graphics)

Military Benefits Portal & Website
Project details
Redesign and coding of HTML templates. New flash elements to educate users on the various services available. Templates design to be used for other Military branches with minimal layout changes. Updated navigational elements so user does not feel “lost” in the site.

Olixir Technologies
Project details
Multiple projects to support web site, marketing and investor presentations, including product labels, datasheets, posters, PowerPoint presentations and photography editing.

The Berndt Group

Baltimore, MD
2005–2008
Web Production & Usability Specialist

  • Front-end programming of multiple websites using HTML, CSS, javascript, Flash-detect and SEO (search engine optimization) techniques. Sites used Dreamweaver templates, server-side includes and/or CMS template integration.
  • Conducted on-site client training of Adobe Contribute and Dreamweaver. Wrote documentation for internal production and QA procedures.
  • Evangelist for usability and interdepartmental collaboration to streamline the development process.
  • Review of information architecture wireframes
  • Website projects included The Berndt Group, University of Maryland School of Law, MapInfoAIPAC Extranet and Internet, Mercy Medical Center, Maryland China, Maryland SPCA, & The Johns Hopkins Children’s Hospital.

Engine Performance

Marketing Communications Talent Agency
Baltimore, MD
2005
Freelance Contractor

  • On-site freelancing at a variety of companies in Baltimore-DC Metropolitan area.
  • Projects included flash banner ads, marketing campaigns and product packaging.
  • Demonstrated ability to quickly adjust to unfamiliar working environments.

Passion Parties

Brisbane, CA
2001–2002
Marketing Manager

  •  Designed the labeling and packaging for the entire Passion Parties product line. 
  • Collaborated with executives, printer vendors and graphic designers. 
  • Projects included order forms, product manuals, 12-page monthly magazine, conference collateral and branding guidelines.

Fatbrain

A Barnes & Noble.com Company
Online bookstore
Santa Clara, CA
1999–2001
Lead Creative Producer, UI

  • Responsible for designing and maintaining unified look and feel of entire web site using templates,
    storyboards, style guide and software training.
  • Worked as part of the User Interface Team to define end-user and product feature requirements.
  • Created flow charts, screenshots and interactive prototypes of products/features for use in usability testing,
    marketing and web production training.
  • Finalized design and HTML to resolve identified usability defects and to engender customer satisfaction.
  • Launched new web sites: Mightywords and Accenture Information Exchange.
  • Collaborated with departments including Production, Writing, Product Marketing, Program Management,
    Engineering and QA to evaluate, plan and execute company needs.

Senior Web Producer

  • Contributed to the creation and regular maintenance of HTML pages.
  • Created customized bookstores for partners including: Adobe, Cisco, Clarify, Lucent, Microsoft, Nortel
    Networks and Sun Microsystems.
  • Met schedules for both long-term development and multiple, daily deadlines.

Fatbrain

A Barnes & Noble.com Company
Online bookstore
Santa Clara, CA
1999–2001
Lead Creative Producer, UI

  • Responsible for designing and maintaining unified look and feel of entire web site using templates,
    storyboards, style guide and software training.
  • Worked as part of the User Interface Team to define end-user and product feature requirements.
  • Created flow charts, screenshots and interactive prototypes of products/features for use in usability testing,
    marketing and web production training.
  • Finalized design and HTML to resolve identified usability defects and to engender customer satisfaction.
  • Launched new web sites: Mightywords and Accenture Information Exchange.
  • Collaborated with departments including Production, Writing, Product Marketing, Program Management,
    Engineering and QA to evaluate, plan and execute company needs.

Senior Web Producer

  • Contributed to the creation and regular maintenance of HTML pages.
  • Created customized bookstores for partners including: Adobe, Cisco, Clarify, Lucent, Microsoft, Nortel
    Networks and Sun Microsystems.
  • Met schedules for both long-term development and multiple, daily deadlines.

Williams Learning Network

Multimedia Training Company
Rockville, MD
1996–1999
Computer Graphic Artist

  • Designed interfaces for corporate web sites and training products.
  • Created 2D and 3D graphics for Web, CD-ROM, video and satellite broadcast.
  • Developed procedures to save the Production Department significant time and money.
  • Prioritized multiple projects and team assignments, never missing a deadline.
  • Participated in all stages of production process.
  • Received praise for eagerness to learn and attention to detail.

Imaging Research Center

Animation Research & Production Facility
Baltimore, MD
1994–1995
Intern

  • Produced 3D animated graphic packages for clients using high-end equipment.
  • Gained knowledge of production house and team environment.
  • Trained on Wavefront with certified instructor.
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