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It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
This is your opportunity to communicate the VALUE that you offer your ideal client. And, because you are a business, your USP essentially tells them why they should buy from you instead of from your competitors. It takes some creativity to come up with a compelling USP, but it’s the biggest decision you’ll ever make for your business.
When you are first getting started, don’t worry about having something fancy like a “tagline”. Start by simply explaining the key benefit of “what’s in it for them” for your target audience.
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...
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To your success,
Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.