DISCLOSURE: Some of the links in my posts are affiliate links, meaning that at no additional cost to you, I will earn a commission if you like my recommendation and then click through and make a purchase. Details...
It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
This is your opportunity to communicate the VALUE that you offer your ideal client. And, because you are a business, your USP essentially tells them why they should buy from you instead of from your competitors. It takes some creativity to come up with a compelling USP, but it’s the biggest decision you’ll ever make for your business.
When you are first getting started, don’t worry about having something fancy like a “tagline”. Start by simply explaining the key benefit of “what’s in it for them” for your target audience.
The "Marketing QuickHelp" 30-min strategy session provides quick answers, tips, resources & DIY tools. Use it for brainstorming, feedback on ideas & insight to shorten your TO-DO list!
Let's focus on your next best step to get more ideal clients & referrals!
Have questions or need more help? Let's chat about your options...
To YOUR success,