Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

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A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market.

It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”

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This is your opportunity to communicate the VALUE that you offer your ideal client. And, because you are a business, your USP essentially tells them why they should buy from you instead of from your competitors. It takes some creativity to come up with a compelling USP, but it’s the biggest decision you’ll ever make for your business.

When you are first getting started, don’t worry about having something fancy like a “tagline”. Start by simply explaining the key benefit of “what’s in it for them” for your target audience.

Hello Service-Based Entrepreneur,

I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...

• How frustrated will you be trying to implement this on your own?
• How much time will you waste if it's not your next best step?
• Did you just take the time to read this but you won't make any changes?
• Or are you ready to take a small next step to build your brand?

Get clarity & your next step forward!

I'm here to help you with your marketing for the new normal & beyond. Let's talk about your options to work with me on a FREE 30-min call.

To your success,

Virtuallinda (Linda Schenk)

Marketing Strategist & Designer

I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.