Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market.

It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”

AnatomyUSP-Virtuallinda

Share this Image On Your Site

This is your opportunity to communicate the VALUE that you offer your ideal client. And, because you are a business, your USP essentially tells them why they should buy from you instead of from your competitors. It takes some creativity to come up with a compelling USP, but it’s the biggest decision you’ll ever make for your business.

When you are first getting started, don’t worry about having something fancy like a “tagline”. Start by simply explaining the key benefit of “what’s in it for them” for your target audience.


PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
Go from Ideas to ACTION!

Get answers, tips & instant feedback!

The "Marketing QuickHelp" 30-min strategy session provides quick answers, tips, resources & DIY tools. Use it for brainstorming, feedback on ideas & insight to shorten your TO-DO list!

Let's focus on your next best step to get more ideal clients & referrals!

Have questions or need more help? Let's chat about your options...

To YOUR success,

Linda
 
The following two tabs change content below.

Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

Leave a Reply

Your email address will not be published. Required fields are marked *