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The biggest target I can think of finding is another Earth-like planet with life.
And now we are one step closer to finding this. Astronomers estimate there are at least 8.8 billion Earth-size, just right planets—just in our own Milky Way. Earth’s population is 7.04 billion, so that’s more planets than people.
The approach that scientists took can be applied to your business to find the ideal client you are looking for.
Looking “everywhere” would be like scientists searching every patch of sky to find the their target. Instead, this is where they looked:
It would have been astronomically expensive (time, money & energy) to look everywhere. Standing on Earth, their search field would be “two scoops” of the Big Dipper. Now remember the whole sky is actually above and below you, so this is a VERY narrow search!
They didn’t have to find every planet (IDEAL CLIENT) to reach their goal. It’s just like your business strategy. Of course you’ll miss out on potential ideal clients. But if you have more than enough to work with, it doesn’t matter!
What if these numbers were your actual results? Is your business setup to handle this many quality leads? If you are like most small businesses, this would be more than enough!! You can save your time, money & energy by knowing a target number for leads, then scaling your efforts to the appropriate level.
The fastest way to find your quality network is with Groups. If you take a scattered approach to networking (both online & in-person), you won’t have time to get to know people. The search takes time.
Keep your focus narrow, only adding on a Group that you have time, money & energy to interact with regularly. Otherwise, you’ll be back to the scattered approach of searching everywhere.
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...
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To your success,
Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.