Are You Feeling Like a Failure for Not Doing More Marketing?

Do you find that you’re constantly thinking about the list of all of the marketing things you “SHOULD BE” doing, yet feeling guilty for not doing them?

Are you feeling like a failure?

I know the voice inside your head. I hear it, too. It reminds me that I need to write a blog post. Or send out an email blast. Or order new postcards. Or make an update on Facebook. Or write new website content. Or do that new idea. I didn’t want to admit this to anyone, because then I’d have to talk about my “failure”.

But I need to, because sometimes it’s easier to hear this message from someone else. You need to be gentle on yourself, and give up the expectation that you need to be perfect in order to be online. My husband has to remind me of this a lot, and I remind him, too. I remind my clients. This post is a mental note for all of us.

Yes, ultimately, the “best practice” is to make updates and interact online consistently. But for MOST PEOPLE, there are going to be times when that’s just not possible. Or even necessary.

Your business idea isn’t ready to launch

If you have limited time, it’s often a better idea to focus on getting your business on solid ground instead of spending all day social networking (or going to in-person networking events!) It’s business networking — and if your business is in the pre-launch mode, then wait.

And don’t feel guilty about it!

You are busy with current clients

Stop right here… pat yourself on the back and give yourself a break! When you catch your breath, you can think about a manageable plan for growth.

And don’t feel guilty about it!

You have family priorities

I personally do not believe in the “no excuses, 24/7” approach to growing your business. What’s the purpose of having your own business if you can’t be with the ones you love? So sometimes, that means taking time offline to take care of new babies, illnesses, deaths, pets (yes, fur balls are family) or just taking time to just enjoy being with them.

And don’t feel guilty about it!

You are sick or exhausted

You are not a super hero. You’re an Entrepreneur. (Big note to self on that one!) It’s going to happen that you just need to take a break and recover. If you are feeling really bored with resting, then jot down some notes for what you can do later. Or just REST!

And don’t feel guilty about it!

Please, be gentle on yourself.

Too often, we make the whole process of building our online brands SO MUCH HARDER because we set meaningless deadlines while forgetting that this entire process is just PART of our lives. Things are going to come up. You can be wiser in the futures about setting S.M.A.R.T. goals — but even more important is the mindset adjustment to know that this is not a road that you need to drive at 120mph every single day.

Do you beat yourself up for not doing more online? Share your wisdom in the comments.

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.


  1. Marva Cooke says:

    I am in the process of writing an article on mindset adjustment… while searching for inspiration, I came upon your awesome article… Suffice it to say, everything you mentioned on this page was for me… I think this article should be shared everywhere, and I will do my part to do so. Thank you.

    • Virtuallinda (Linda Schenk) says:

      Thanks, Marva! I really appreciate your feedback and sharing! I’m glad you also feel it is an important message. I have always been hard on myself about this. I had to start telling myself “be gentle on yourself”. Once I did so, my productivity increased as my stress level decreased. LIFE is always happening, and we need to gentle adjust around. Thank you so much for sharing!

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