Finding the Missing Puzzle Pieces of Your Brand

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Does your head ever feel like a mind-swirl of financial goals, new ideas, deadlines, TO-DO lists of incomplete tasks for your brand and your clients and maybe even life obligations to family, friends and your own personal needs?

puzzle-missingI know it can be a challenge to see your business from a place of clarity in the middle of this mental chaos.

I’ve been making remarkable breakthroughs in my own PURPOSE this summer. I am more focused than ever on my business plan, passion and lifestyle goals.

I didn’t follow someone’s cookie-cutter program to do this. One of the challenges I have is that I CAN’T follow someone else’s exact path, because my business plan blends together strategy + design + technology in a way that’s unique. Just like MANY Entrepreneurs — by nature we are outside of the box!

I can learn from a variety of sources, but I’m pretty much on my own to figure out the way forward. When I got stuck in my mind-swirl, I did get help.

My own team of trusted advisors

I have a trusted advisor, a coach, several business brainstorming groups and a supportive husband that have helped me gain remarkable insight into what’s next for me. It didn’t take a big, expensive year-long program that promised an all-in-one solution. It took a few laser-focused calls or learning from other people’s challenges to help me when I was stuck at that moment.

They held me accountable for staying true to my unique message, even though it would have been easier to stray. They helped me find the ONE MISSING PIECE of the puzzle that suddenly made everything make sense.

Each small puzzle piece added up to countless hours of saved time & energy. In the middle of the mind-swirl I always knew when something isn’t quite right but almost in my business ideas… so I used to spent hours racking my brain to find the solution.

Having a group of “trusted advisors” who have seen my breakthroughs over time gave me the freedom to evolve faster and easier than I ever thought possible. It is now part of my process — my shortcut —  to know that when I am stuck, my trusted advisors will give me the fresh perspective that I would have struggled with on my own.

One short quick laser call with my advisor or coach and I got my ah-ha. Most times it just reinforced what my gut already told me to be true. Then things will made sense in the way I knew was possible but just couldn’t see on my own.

A lot of times it does not take much additional support to help accelerate you towards your big goals. Just a nudge. When you know you have that support on a regular basis, it takes a lot of the fear away.

Why it’s not so easy to find trusted advisors

Frustrated EntrepreneurThis has been a breakthrough to me. It’s difficult to ask for help, partly because I’ve tried to ask for support before and been disappointed. I’ve barely avoided disaster with four different (fully vetted) service providers.

I bet the promise of what I have outlined here is what you have probably heard from business coaches. Some of their programs are great.

Be aware when they say their solution will work FOR EVERYONE. It won’t.

I spent a lot of time and money trying various coaches, only to be disappointed that the paid version was the same cookie-cutter message as their free marketing. 

If it sounds too good to be true, it is. Hopefully you won’t have the experience I had of the business coach refusing to do a phone call to discuss my multiple concerns about not getting what was promised. They had my money, so they just moved on with the same marketing pitch to someone else.

But I did not give up. Some of the group programs I bought did help my technical expertise. I kept searching for a support system that would give me the flexibility to grow in my unique way, combined with structure. It’s freeing to finally have it.

Paying it forward

I’ve also adjusted my own programs to offer this to my clients. I’ve had numerous coaching calls this week, and each of my clients had a breakthrough. For some it was strategy, others on technical setup with others deciding on a visual brand identity that will represent them online.

No one is at the same place, but they all follow along with the Brand Builder System I’ve created. It’s inspired by my own challenges and the solutions I put into place.

We’ve all made byte sized steps forward, and none of us could have done it alone.

How about you? How has your business growth been accelerated with the help of others? Share in the comments!

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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