Easy Ways To Find Ideal Prospects

Are you wondering how to get connected to potential new clients?

It may seem like an overwhelming task to find leads for your business, but you can make a big step forward in just a few minutes. Just choose one of these places where your next client is already hanging out and take action!

Social Networks

social networksI rank this first on my list because it’s available 24/7 and in minutes you can make a connection that can lead to your next client. The fastest way to use social networks is to connect with people you already know. For every connection you make in real life, have you considered connecting with them online? Ways include:

  • Facebook, LinkedIn, Twitter, YouTube
  • Groups on Facebook or LinkedIn
  • Specialty sites like Meetup

TAKE ACTION: Reconnect with at least 1 contact by asking how they are doing and what’s new in their business. From there you can schedule a phone call or coffee—start by reaching out online!

Networking Groups

  • networking-4Referral-based groups
  • Chambers
  • Local interest groups
  • Special interest groups
  • Meetup Groups

So many options to choose from… you’ll find at least one that is the perfect fit! You also will want to find a group that works within your budget and time limitations. Evaluate your commute time to and from the meetings, down time out of the office and fees involved. While a low yearly fee might sound reasonable, a large time commitment means that in order to “break even” from attending you need to make up your hourly rate of time lost. From my own personal experience, I have found that the vibe of an individual chapter of a larger networking group can vary from group to group! If you have the opportunity, test out a few before making a yearly commitment. Ask current members about their experience…it’s also a good icebreaker!

TAKE ACTION: Find a local group and plan to attend a meeting in the next few weeks. Be sure to also schedule time after the event for following up with contacts you meet.

Social & Community Groups

Social & Community GroupsDon’t underestimate the value of these social connections! Many of my best business connections were introduced to me through a personal friend. You can also find groups with similar interests to you…political, sports, community service, religious, book clubs or purely for fun…it’s all all about making connections! The other advantage is that your social connections already “know, like and trust you”, which is the key to a ideal connection. You may consider including information about these groups in your social networking profile.

TAKE ACTION: Get reconnected with friends or join a new social group. Always have your business cards handy and also get connected on social networks.

Alumni Groups

Alumni GroupsYour alumni network from your College, University, Fraternity or Sorority can be a gold mine of connections. Connect to people through social and networking activities, lifelong learning and continuing education, and outreach to students/young alumni. Consider asking your school if you are looking to branch out or expand your team with a new employee or intern. LinkedIn and Facebook are full of special interest alumni groups, so don’t forget to connect, and include these keywords in your profiles. Large corporations also may have a group. For example, P&G has a special website and LinkedIn group that connects people globally and participates in philanthropic activities.

TAKE ACTION: Join your alumni group. Add your affiliation to your social profiles and post status updates to boost connections with other alumni.

Special Events

Special EventsEvents can be a great way to quickly make new contacts and test out a new networking group! Social Networks can be used to find out about new events, and even see who is attending. Try to make contact with a new prospect BEFORE the event… it’s a great ice breaker and will make you stand out!

  • Conferences, seminars or workshops
  • Mixers / Open Houses
  • Use local calendars, such as Craigslist for your city
  • Facebook events
  • EventBrite listings

TAKE ACTION: Find an upcoming event to attend this month. Keep your networking fresh by adding special events at least once a quarter.

Host Your Own Event

Host Your Own EventOne of the best ways to meet people is to create your own group or event—but be prepared for a lot of additional work! Consider partnering up with strategic connections and leveraging your networks. The benefit is that YOU can define the vibe to best fit your business goals.

TAKE ACTION: If you’re ready for the next level, start by brainstorming the type of event or group you would like to host and the time, money & energy needed.


PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Linda
 
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

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