Network Locally Offline to Market your Online Business

Network locally to meet people at both social & business events. Building relationships can be enjoyable!

Does the idea of BUSINESS NETWORKING make you cringe and seem like a chore?

Many people are shy or intimidated by face-to-face networking. Here are some tips to make it easier…

Network locally to meet people at both social & business events. Building relationships can be enjoyable!

Have you been hiding behind your computer or stuck in your office instead of connecting with people?

It can be easy for business owners to live in a vacuum not having much contact with the outside world, so finding a way to get out of your comfort zone will be good for you and your business.

The perfect solution to give your business a boost is to get out and do to some social activities in addition to business events. There are numerous organizations, clubs, and groups that you can join and network with that will assist with your offline marketing…and be fun!

Going to targeted business networking events is a great idea, but sometimes it’s also a good idea to build a broader community. You can also get out and ENJOY meeting people.

You can also check out these groups ONLINE both before & after meeting people in real life. It’s an easy way to start to widen your circle of friends and business contacts.

Special Interest Groups

One of my favorite websites is Meetup.com, which allows anyone to create a group that is a special interest (both professional and social) that then meets in real life. The site is a great way to find like-minded people. I’ve met tons of friends, business contacts and even my husband thanks to Meetup. I was mingling with the right people thanks to events that Group Organizers planned.

You can also become an organizer or co-organizer. This is a more advanced way to network.

Whatever you decide, be sure to fill out the profile with your full contact info just like you would on Facebook. Then start going to events! Have fun and meet people!

Places of Worship

Yes, most people network with their congregations. They buy from each other, and patronize their congregants businesses and refer each other. This is perfectly acceptable to do and will in fact make you feel more a part of your community. Look for opportunities to promote your business within a newsletter. Once of my clients say it’s the only paid ad she places and she regularly gets new business this way. It also has helped her to be involved in various social, outreach and prayer groups. This is also very inline with her business brand, so it’s a natural fit for her.

Exercise Class

Of course you should get to know people with whom you are sweating every day! When you get to know people and make friends with them they will want to tell their friends about you, so don’t be shy, and tell people what you do. Ask them what they do first to break the ice. I have met multiple business contacts in the swimming pool! Now I just need to get waterproof business cards!

Join the PTA

Most local areas have Parent Teacher Associations of some sort. If you are a parent, or a grandparent, you can join your local PTA. Once you join, get involved. Usually they will offer several sponsorship activities every year from an advertising spot in the yearbook, to the newsletter, to placards at an event. Even if you do not join, you can usually still sponsor events at your local schools.

Business Networking Groups

Check out your Chamber of Commerce, women’s groups, and referral-based groups like BNI. You can also look for local special events, like networking happy hours or lunches. There’s a wide range of types of business events, both large and small. You can find groups that match your style. Check out some ideas in this blog post.


PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

1 Comment

  1. Blake Cahoon says:

    Great ideas — we have both a women’s network group as well as a specialized meetup group where I’ve met lots of my clients. I live near a big city (Chicago), so its easier for me to find groups; but even way out where I live in the northern most part of the state, there are wonderful meetup groups to find, attend and get to know people (who could and can easily become customers!)

    Ms. Blake Cahoon
    Illuminated Engagements Centre for Whole-Being

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