eCommerce Tips & Tools

DISCLOSURE: Some of the links in my posts are affiliate links, meaning that at no additional cost to you, I will earn a commission if you like my recommendation and then click through and make a purchase. Details...

Do you want to sell online? Here’s a FEW strategies & tools to consider.

There’s a huge difference between selling services, digital products and physical products online.


My website is setup to sell my services as a 1-time payment, multi-payments and subscriptions. I use PayPal, and I can setup your business using the methods I have implemented. Adding this to my website has been a HUGE time saver for me. I no longer have to wait for or cash checks. My payments are organized and automatically billed. It’s well-worth the small processing fee, as my sales have increased substantially.

Digital Products

I used to sell digital products, so I understand how complex it is. In addition to payments, you need to have a way to securely provide access to download. Putting up a link that is accessible to search engines means your hard work can be listed in Google FOR FREE. You will also need to have it automated to deliver the link ASAP. What happens if someone has a problem? You’ll need customer service available 24/7. Let’s talk about your idea… selling a cheap eBook may be a lot more complicated than you think!

Physical Products

This opens up a whole new can of worms! One of my clients wanted to sell a book, and she thought it would be “easy” to setup. What happens if people want multiple copies? International orders? Shipping and tax rates vary. That’s in addition to the customer service and order fulfillment issues. I advised on a solution that made the process as easy as possible. Let’s start with strategy to map out your plan.

Next Steps

After you get your eCommerce setup, then you’ll need a marketing plan to get customers. It’s NOT as simple as “build it and they will come.”

I highly suggest that if you are thinking about eCommerce, to START with strategy. A well-organized plan will save you a lot of time, money & energy, and help you build the right solution for your needs (or decide it’s not a good return on investment!)

Some of my recommended tools include…


PayPalFor businesses just occassionly needing to process credit cards and eChecks, accepting online donations, subscriptions or even as a eCommerce payment gateway without the need for a merchant account, PayPal is an excellent choice! We’ve set up it up on multiple sites for our clients!


1ShoppingCart offers a host of professional set-up, training, and support services to help our merchants start and grow their online business. Features include shopping cart, shipping options, payment processing, recurring billing, upsell express, affiliate software, digital downloads. Also built in autoresponder and email campaigns (although we recommend AWeber instead). NOTE: It’s been years since I’ve done this setup, but I left it on my list in case you want to check it out.

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
Go from Ideas to ACTION!

Get answers, tips & instant feedback!

The "Marketing QuickHelp" 30-min strategy session provides quick answers, tips, resources & DIY tools. Use it for brainstorming, feedback on ideas & insight to shorten your TO-DO list!

Let's focus on your next best step to get more ideal clients & referrals!

Have questions or need more help? Let's chat about your options...

To YOUR success,

The following two tabs change content below.

Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

Comments are closed.