BLOGGING: Saving Time While Connecting to Your Network

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Your time each work day is very limited.

And with our tough economy, it is even more important to spend the bulk of your time closing the sale, not qualifying leads.

Blogging is a time-saving and cost-effective way to communicate your message to a broader audience.

Blogging is fast becoming a marketing necessity and, when used as a part of a social media strategy can effectively replace many traditional marketing activities like cold calling, press releases, and telemarketing campaigns.

Blogging for business is a more efficient use of time

How many times have you wished you could add one more hour to your work day? Did you know that you can use business blogging to replace:

  • Answering Frequently Asked Questions
  • Cold calling
  • Writing and scheduling press releases
  • Planning and attending pricey events to generate interest in your product, service, or brand

Less cold-calling =  more time to close the sale

Cold-calling is time consuming. It starts with generating and qualifying leads and includes writing scripts and making the initial call. If your target isn’t available upon initial contact, you need to try again. That can all add up to hours of your time. But, when you blog, which takes just 10-20 minutes of your time, you reach an unlimited amount of readers. Plus, the same information you repeat with each call can be:

  • Posted to your blog
  • Referred to endlessly
  • Broadcast to your target audience with the click of a button

Spend the time you save following-up with people ready to close the deal.

Business blogging = Press Releases

Writing and scheduling press releases is not a quick-and-easy task. Because of the specific format press releases follow, most of them require a quote from a key player in your company to strengthen their perceived effect. Obtaining that quote is often a difficult challenge; it requires someone else to make time in their busy schedule to write.

But when you blog for business, you:

  • Communicate the same information you’d share in a press release
  • Announce your news in a more consumer-friendly voice
  • Further brand yourself an expert in your industry

Your time is valuable. Invest a few minutes to reach a larger audience & spend the rest of your day closing the deal.

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

Latest posts by Virtuallinda (Linda Schenk) (see all)


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  3. Linda Schenk says:

    Blogging for business can save you time and make you money! Here's how!

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