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Don’t get me wrong, it feels great to be LIKED. My husband and I recently celebrated a big milestone of 40,000 LIKES on The Sun Today Facebook Page (and less than a week later, it’s up to over 43,000!) Each and every LIKE feels great because it’s our hobby to share about the sun and solar weather. We love looking up to see where people are from in the world and translate comments written in other languages.
Connecting to people with a shared interest is amazing!! So when Entrepreneurs and they tell they have a goal of a lot of LIKES on Facebook, I understand why.
But I was prompted to write this blog post because many people with a goal to get a lot of LIKES are struggling to make a profit. I see many Entrepreneurs that need CASH FLOW NOT LIKES. If you can relate, think about what I’m saying.
If you are spending valuable time, money & energy on your Facebook Page without seeing a return on investment, let’s simplify your strategy and get your cash flow moving.
You’ve spent a lot of time AND MONEY on Facebook training or Facebook paid advertising and it’s working! You have LIKES!
You’ve seen what other people are doing and you want it, too. So you’ve signed up for training that will tell you all of the secrets on how to get new LIKES.
Many Entrepreneurs assume that Facebook popularity will easily translate into a thriving business. But sometimes popular brands are struggling behind the scenes. They desperately need to kick-start their cash flow. They secretly are completely overwhelmed. They are maxed out from all of the social networking they are doing to grow their business. They keep adding LIKES, but no profits. The cycle continues.
Your business plan is what will create profits. Marketing is just a way to reach out, find your ideal client and invite them to have a sales conversation with you. Facebook is just one way to do that.
Facebook is fantastic, because it builds your KNOW, LIKE & TRUST factor. But this is pointless if it doesn’t flow back into a website that will be selling for you, 24/7. Successful Facebook Pages will struggle to convert sales without linking back to a website with a complete sales funnel setup:
While working with one of my clients, she said, “I have over 5000 likes, but I’m not sure what percentage—if any—are my ideal client.” This was a breakthrough moment for her, and I’m very happy she realized this! The first time we did her long-term goals, the purpose was to create a very large network, so she could have a big impact. She thought that a broad reach was the only way to impact many people’s lives.
But there’s another way to look at impact, and that’s the ripple effect. She has gotten a lot of clarity on her ideal client (I actually got tears in my eyes when I read her new ideal client profile!) She is going to have tremendous impact by helping this specific market. Her impact will be measured not by Facebook LIKES, but like stones being thrown into a pond… the ripples will fan out touch many lives.
She’s also realized that while she is a super woman, she’s not Superwoman, and there are limits on her time, money & energy. She just can’t do everything. Like the next step says, she has to prioritize.
More than likely, your best connections are going to be with people that you already have a relationship with OUTSIDE of Facebook. If you need to choose the fastest way to meet your ideal client, I advise you to get connected with people you already know. They may LIKE your Page, but you can also reach out to them with a phone call or email.
Facebook MAY be the right choice for you, but it may not. Just make an educated decision to simplify your marketing plan, and choose the fastest route to income.
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To YOUR success,
Linda Schenk was interviewed in The Baltimore Sun about networking!