DISCLOSURE: Some of the links in my posts are affiliate links, meaning that at no additional cost to you, I will earn a commission if you like my recommendation and then click through and make a purchase. Details...
Other professionals on LinkedIn are looking for quality employees, employers, freelancers, and clients to connect with. LinkedIn considers Recommendations so important that your profile will not be “complete” without them.
Recommendations are how you set yourself apart from the crowd. They differentiate you from others and help to brand you for being an expert. Some people get jobs or new clients solely on the strength of what their connections say about them.
Recommendations are equivalent of references in a job search. If you are an Entrepreneur, the process of finding new clients most often does not involve the traditional exchange of resumes and references. You use your online brand (website, social media sites, email marketing) to build up credibility so people know, like and trust you before making a purchase.
On LinkedIn, recommendations give you a chance to let a third party tell everybody how valuable you are instead of doing it for yourself. This is the principle of “social proof”—if enough people swear by you, you must do an excellent job. However, this only goes for credible recommendations and there are fake ones everywhere.
TAKE ACTION: Pick one of your best contacts to reconnect with this week to ask for a recommendation from. Set aside time on your calendar to call them to reconnect, and ask for a LinkedIn recommendation.
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...
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Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.