Attention Leaders of Groups, Clubs & Associations…
Want to build / retain your membership?
Use relationship & referral marketing combined with strategic branding.
Quality branding & marketing can…
Improve value to members
by focusing on their specific needs & ROI
Attract ideal new members
with professionally designed marketing materials
Promote your group's benefits
by strategically marketing with a clear message
Streamline RSVPs & sales
by using online marketing & event tools, 24/7
Increase & retain members
by strategically marketing with a clear message
Focus your scattered ideas
with an outside perspective to outline a path forward
Reduce stress & overwhelm
by simplifying your marketing TO-DO list
Invest member dues wisely
with cost-effective business & event strategies
I can help…
- Organizers / the Board to create a strategic marketing plan, website & marketing materials.
- Individual Members to maximize the benefits of being part of your organization.
- Connect Members together to exchange resources & referrals.
Save hours of time with solutions starting at $99!
STRATEGY
- Marketing Strategies
- Business Planning
- Promotional Ideas
- Online Tools
- Targeted Networking
- Feedback & Review
- Sales Funnels
- Referral Systems
- Event RSVPs
- Member Management
- Payment Processing
DESIGN
- Logos & Brand Identity
- Websites
- Social Media
- Email Marketing
- Business Cards
- Postcards
- Flyers
- Brochures & Rack Cards
- Display Banners & Signs
- Powerpoint Presentations
- Referral Cards
There’s an easier way to build your brand.
My structured, yet flexible approach will move you from scattered ideas & marketing tactics to brand building success. I can also implement your ideas with marketing messages, graphic design, websites & more!
Build your brand & organization.
My structured, yet flexible approach will move you from scattered ideas & marketing tactics to brand building success. I can also implement your ideas with marketing messages, graphic design, websites & more!
Use my strategies, shortcuts & insight to grow your group!
I run two Meetup groups with over 1500 members combined (B’More Entrepreneurs Meetup and B’More Business Women’s Connections Meetup). I also marketed & facilitated Business Opportunities for Women (BOW) which utilized my streamlined process for RSVPs. I have additional facilitation experience for entrepreneurial mastermind-style groups. I’ve worked with numerous other organizers, so I understand common pitfalls & challenges. I also work with an industry referral group in the area. Find out more about my events…
The strategies and systems I have developed can be applied to YOUR group to make it easier to manage and promote to attract new members. Your current members will benefit as we shift the focus to be meeting their needs and increasing referral opportunities. The concept of Simplify. Build. Profit. Repeat. works for both your organization AND all of your members!
I can also provide a fresh perspective, new ideas, and help to focus on your goals. I want to share my knowledge of branding, marketing, graphic design, website design and technology + strategic shortcuts.
Running a networking organization is hard work!
I’ve seen behind-the-scenes of many groups, and I know how much work goes into planning events, recruiting members, giving back to the community and more. Big ideas must be balanced with the limited time of organizers (many of whom are volunteers), budgets, space limitations and other considerations.
Are you overwhelmed by logistics?
You stepped up as a leader because you have a vision for what is possible with your organization. Unfortunately, running the group can become another full-time job! There are many moving parts, a long TO-DO list and it can be difficult to zero in on the most urgent problem that’s stunting your growth. Just like many businesses, I have seen many organizations struggle with the Brand Builder Essentials:
If your organization is run by volunteers that also are trying to grow their own businesses and/or members are paying (and expecting something of value in exchange for their membership fee), then you MUST have these in alignment! However, many times organizations struggle to “figure it out”, which wastes the time, money & energy of everyone involved. Let me help!
Networking groups need strategic planning and implementation just like a business.
And frankly, paying members EXPECT a return on their investment of dues, time coming to events and effort building relationships. Believe me, people talk and constantly are comparing organizations and events to find ones that meet their needs. Busy networkers have very full calendars, and you need to give people a reason to keep coming back! Is your group delivering the maximum value to your members?
Your members need to get value, or your attendance will drop!
There are plenty of networking organizations that busy professionals can choose from. My fresh perspective & expertise will zero in on what makes your group unique.
- What sets your organization apart?
- Are you delivering exceptional value to your members or are you just doing the same thing you’ve always done?
- Are your volunteers burnt out because they put in long hours and no one new is stepping up to fill leadership positions?
- Do you have a fantastic core of members but you want some fresh faces to re-energize your group?
Outdated marketing = lost potential members!
Networking organizations with outdated websites or low-quality marketing materials is another all-too-common scenario! It’s unfortunate that good groups of people are struggling to attract or retain members because upcoming events, dues or benefits aren’t listed on the website. I’ve seen this happen time after time, with groups that range from free to large organizations with a national backing. Incomplete branding is ineffective, and just leads to more work with fewer results.
Strategic networking is as important as brand identity.
I’ve also seen groups that prioritized expensive branding over a strategic membership plan. They looked great with a logo and expensive printed signs & promotional giveaways…but then they don’t follow up with guests or welcome new members. This also slows the growth. Brand building is about all the pieces working TOGETHER. Your membership growth is directly tied to your strategic plan.
Meanwhile, board members are spending hours & hours planning.
What’s the return on investment of all the time spent? Is it moving your organization forward or are you just spinning your wheels? Perhaps you have yearly retreats, or just monthly board and/or committee meetings. This time adds up. Let’s say there are 10 volunteers, each spending 2 hours in meetings, plus travel time of 30 minutes each way. That’s 30 hours per month. What has been accomplished with that time? Have you discussed ideas but they aren’t implemented? Are you asking for more volunteers to promote your group? Do you have a profitable business plan or are ideas just being thrown out that are too big to accomplish with the limited resources you have? Are you struggling to get new or retain members? These are all things that I help to prioritize & focus!
Members expect their dues to go towards organizational growth.
They pay and participate to help to market and promote their business. Done wisely, there is strength in numbers. Smart marketing by the organization can boost business for all members. But what happens when the website doesn’t look professional or share the benefits of the group to attract new members? Or is a money-pit because of costly membership management fees for a complicated website that’s expensive, but hard to use? Or perhaps your group is stuck because you DO have a budget from dues but you want to invest it wisely. Unless your board members are marketing professionals, they won’t be able to map out your plan. My expertise can be used to both create a strategic plan & also implement it.
Online systems can streamline promotion, RSVPs & membership tasks.
Let me review your technical & strategic needs to help match you with a solution that can save time & effort. We can discuss online promotion, email marketing, social media, event or membership management, payment processing & more. I have simple systems setup for my events that put most of the event promotion on auto-pilot, and we fill up every month with very little effort on my part! Or, you may want to dive deep into a word-of-mouth marketing strategy that uses some simple systems. Let me help your organization!
Are you launching a new group?
Fast-forward your learning curve by using my expertise and examples of what doesn’t work! Avoid the common pitfalls that have cost other groups an enormous amount of wasted time, money & energy.
Save hours of time with solutions starting at $99
I work with groups of service-based businesses, including:
HEALTH & WELLNESS
- Acupuncturists
- Aromatherapists
- Chiropractors
- Dentists
- Estheticians
- Hair Stylists
- Health Coaches & Nutritionists
- Life Coaching
- Massage Therapists
- Naturopathic Doctors
- Fitness Experts & Personal Trainers
- Wellness Practitioners
HUMAN RESOURCES
- Career Counselors / Coaches
- Executive Recruiters
- HR Consultants
CREATIVE SERVICES
- Authors / Book Publishers
- Copywriters
- Illustrators
- Photographers
- Videographers
FINANCIAL & LEGAL SERVICES
- Attorneys
- Accountants
- Bookkeepers
- Financial & Estate Planners
- Insurance Agents
HOME IMPROVEMENT
- Contractors
- Cleaning Services
- Home Stagers
- Interior Designers
- Mortgage Lenders
- Professional Organizers
- Real Estate Agents
- Residential Repairs
REAL ESTATE
- Appraisers
- Decluttering
- Escrow Companies
- Home Staging
- Moving Services
- Mortgage Broker
- Real Estate Agents
- Title Companies
SENIOR SERVICES
- Assisted Living Placement Services
- Assistive Technology Devices
- Certified Care Management
- Computer & Technology Services
- Daily Money Management
- Estate Liquidation & Clean Out
- Home Modification & Repairs
- In-Home Primary Care Provider
- Medicaid Planning
- Medication Management
- Private Duty & Home Care
- Rehabilitation Therapy Services
- Senior Living Communities
- Senior Placement Service
EVENT SERVICES
- Caterers
- Event Planners
- Event Venues
- Florists
GROUPS & ASSOCIATIONS
- Business Networking
- Professional Associations
- Clubs & Non-Profits
And More…
HEALTH & WELLNESS
- Acupuncturists
- Aromatherapists
- Chiropractors
- Dentists
- Estheticians
- Hair Stylists
- Health Coaches & Nutritionists
- Life Coaching
- Massage Therapists
- Naturopathic Doctors
- Fitness Experts & Personal Trainers
- Wellness Practitioners
FINANCIAL & LEGAL SERVICES
- Attorneys
- Accountants
- Bookkeepers
- Financial & Estate Planners
- Insurance Agents
REAL ESTATE
- Appraisers
- Decluttering
- Escrow Companies
- Home Staging
- Moving Services
- Mortgage Broker
- Real Estate Agents
- Title Companies
HOME IMPROVEMENT
- Contractors
- Cleaning Services
- Home Stagers
- Interior Designers
- Mortgage Lenders
- Professional Organizers
- Real Estate Agents
- Residential Repairs
SENIOR SERVICES
- Assisted Living Placement Services
- Assistive Technology Devices
- Certified Care Management
- Computer & Technology Services
- Daily Money Management
- Estate Liquidation & Clean Out
- Home Modification & Repairs
- In-Home Primary Care Provider
- Medicaid Planning
- Medication Management
- Private Duty & Home Care
- Rehabilitation Therapy Services
- Senior Living Communities
- Senior Placement Service
HUMAN RESOURCES
- Career Counselors / Coaches
- Executive Recruiters
- HR Consultants
CREATIVE SERVICES
- Authors / Book Publishers
- Copywriters
- Illustrators
- Photographers
- Videographers
EVENT SERVICES
- Caterers
- Event Planners
- Event Venues
- Florists
NETWORKING GROUPS
And More…
Don’t see your service-based business? I can still help! Let’s talk »
What my clients & colleagues are saying…
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Janine DowneyAssistant Manager, International Visitors and Client Services World Trade Center Institute
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Mort Teisch, M.B.A.Business Consultant, Certified Seminar Leader & Author Real World Training & Development
