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It allows you to have a total separation between style and content. In practical terms, this means that, while all the page and post content is contained in a MySQL database, all the files that decide what the site looks like and how the site functions are contained in a WordPress Theme located in the themes folder in your installation.
That means to change the look and/or functionality of your WordPress site you are actually only making changes to your theme. While this is rather “easy”, I still recommend that someone with some technical knowledge should be the one handling these changes. I do recommend starting with a Premium Theme and having our team do some minor customization.
And so it follows that while my team is working on what the site looks like, our clients can start filling the site with content without either of us interfering with the other. It also means that when you are working on a site design or redesign, you can work on a dummy site and then upload and activate the new theme only when it is finished, avoiding the whole “site under construction” problem of the past.
Navigation elements across your ENTIRE site will be updated automatically, unlike the way sites used to require updating manually.
WordPress is a free and open source blog publishing application. I highly recommend using WordPress as an addition to your company website, or to revise your static brochure style site. This website runs on WordPress. It is quick to build a simple site, and it can easily be expanded and content rearranged as you grow.
WordPress acts as a very powerful content management system (CMS), storing images, audio, video, pdfs and other documents for easy insertion into your pages. This scalable model can be used to build a simple brochure-style website, a business blog, an eCommerce site or a multi-level membership site.
The blog portion of your website will also create a “feed” of content that is like a news feed of the latest information that you published. This is very essential to social media integration.
A site running on WordPress is optimized for easily publishing and changing content. Fresh, unique content is essential for getting good search engine rankings. A brochure-style website that is never updated will be ignored by Google. Additional Plugins may be added to help boost your rankings and check your content in real-time for keyword relevance.
There are many Plugins (add-ons) that are specifically for using Social Media and pushing out or pulling in fresh content. This includes showing your latest Tweets and adding “social sharing” icons at the end of all content for your readers to share with their network.
TAKE ACTION: Are you thinking about using WordPress? Be sure to work with an expert!! It IS software so it needs to be kept up to date. In recent years, other website builders have been developed, and these work better for SIMPLE brochure-style websites. Let’s talk about your options!
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