WordPress 101: 7 Reasons to Use It to Build Your Business Website

WordPress 101: 7 Reasons to Use It to Build Your Business Website

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Not sure why you should use WordPress?  I list my favorite reasons why I recommend this program for small businesses who need more than a simple brochure website.

NOTE: I recommend a self-installed version, not WordPress.com for your business. I can assist you in the setup and design.

WordPress 101: 7 Reasons to Use It to Build Your Business Website

1. Separation Between Style and Content

It allows you to have a total separation between style and content. In practical terms, this means that, while all the page and post content is contained in a MySQL database, all the files that decide what the site looks like and how the site functions are contained in a WordPress Theme located in the themes folder in your installation.

That means to change the look and/or functionality of your WordPress site you are actually only making changes to your theme. While this is rather “easy”, I still recommend that someone with some technical knowledge should be the one handling these changes. I do recommend starting with a Premium Theme and having our team do some minor customization.

And so it follows that while my team is working on what the site looks like, our clients can start filling the site with content without either of us interfering with the other. It also means that when you are working on a site design or redesign, you can work on a dummy site and then upload and activate the new theme only when it is finished, avoiding the whole “site under construction” problem of the past.

2. Update Multiple Pages at Once

Navigation elements across your ENTIRE site will be updated automatically, unlike the way sites used to require updating manually.

3. Build a Blog, or a Whole Website with WordPress

WordPress is a free and open source blog publishing application. I highly recommend using WordPress as an addition to your company website, or to revise your static brochure style site.  This website runs on WordPress. It is quick to build a simple site, and it can easily be expanded and content rearranged as you grow.

4. It is a Content Management System (CMS)

WordPress acts as a very powerful content management system (CMS), storing images, audio, video, pdfs and other documents for easy insertion into your pages. This scalable model can be used to build a simple brochure-style website, a business blog, an eCommerce site or a multi-level membership site.

5. It Creates a “Feed” of Newest Content

The blog portion of your website will also create a “feed” of content that is like a news feed of the latest information that you published.  This is very essential to social media integration.

6. WordPress Increases Your Search Engine Optimization (SEO)

A site running on WordPress is optimized for easily publishing and changing content. Fresh, unique content is essential for getting good search engine rankings. A brochure-style website that is never updated will be ignored by Google. Additional Plugins may be added to help boost your rankings and check your content in real-time for keyword relevance.

7. Easy Integration with Social Media

There are many Plugins (add-ons) that are specifically for using Social Media and pushing out or pulling in fresh content. This includes showing your latest Tweets and adding “social sharing” icons at the end of all content for your readers to share with their network.

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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