WordPress 101: Understanding the Technical Benefits

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I’ve been building websites since 1997, and I have fallen in love with WordPress (for larger, custom websites)…here’s why.

NOTE: As of 2016, I recommend a simple website builder such as WIX or SquareSpace for smaller projects. Let’s talk about your specific needs.

Think of WordPress like software running on your computer.

Microsoft Word gives you the ability to edit content.  Your email program allows you to send a message out to the internet.  WordPress is software that is accessed through your web browser.

It allows you to edit content (like Word) and send “messsages” (content) out to the internet.



Build a blog, or a whole website with WordPress

WordPress is a free and open source blog publishing application. We highly recommend using WordPress as an addition to your company website, or to revise your static brochure style site.  This website runs on WordPress.

WordPress acts as a very powerful content management system (CMS), storing images, audio, video, pdfs and other documents for easy insertion into your pages. This scalable model can be used to build a simple brochure-style website, a business blog, an eCommerce site or a multi-level membership site.

Can your current website can do that?!

A powerful website builder

WordPress is software that is installed on your web server. To create or edit your website, just login the site from a web browser and access the backend admin panel.  This acts as a control to do everything from change the look & feel of the site with 1 click, to add new pages or posts, change themes, edit comment and more.

Boost Your Search Engine Optimization (SEO)

A site running on WordPress is optimized for easily publishing and changing content. Fresh, unique content is essential for getting good search engine rankings. You can boost your SEO ranking if you publish new content on a regular basis. (NOTE: Most of my clients don’t have time to do this!)

Standard WordPress Features


Themes  are a “skin” of a look & feel that can be changed with 1 click! View our recommended themes.

With some customization, themes can be updated to match your brand. They provide more than just a pretty color:

  • Multiple page layouts (home, archives, single column, etc.)
  • Photoshop files (to be edited to match your brand)
  • Widget Ready with custom widgets (blocks of extra functionality) 

Posts (Blog Content)

Content that is presented as latest entry first, organized into archives automatically.  This is the “blog” format, but businesses can use this to present latest news or product updates.

Pages (Static Content)

Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress.  On our website, “pages” are the links across the top gray bar.


There are literally hundreds of plugins that extend what WordPress does, so the actual functionality is nearly limitless. My favorite plugins include Twitter integration, eCommerce solutions, Membership management platforms and advanced photo galleries.


Blocks of content and mini interactive features that can be placed on the sides or bottom of your template. See the right column of my site for examples.


Visitors to your site can leave comments on individual entries, and through Trackback or Pingback can comment on their own site. You can enable or disable comments on a per-post basis.

Spam protection

Out of the box WordPress comes with very robust tools such as an integrated blacklist and open proxy checker to manage and eliminate comment spam on your blog, and there is also a rich array of plugins that can take this functionality a step further.

Full user registration

WordPress has a built-in user registration system that (if you choose) can allow people to register and maintain profiles and leave authenticated comments on your blog. You can optionally close comments for non-registered users. There are also plugins that hide posts from lower level users.

Intelligent text formatting

If you’ve dealt with systems that convert new lines to line breaks before you know why they have a bad name: if you have any sort of HTML they butcher it by putting tags after every new line indiscriminately, breaking your formatting and validation. The function for this intelligently avoids places where you already have breaks and block-level HTML tags, so you can leave it on without worrying about it breaking your code.

Multiple authors

WordPress’ highly advanced user system allows up to 10 levels of users, with different levels having different (and configurable) privileges with regard to publishing, editing, options, and other users.

For more information (and credit for some of these descriptions), visit: www.wordpress.org/about/features

WordCamp Mid-Atlantic 2009

I recently attended WordPress Mid-Atlantic 2009 to network with other WP developers and learn the latest tips and tricks.

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

1 Comment

  1. Linda Schenk says:

    Small business owners, learn about the Technical Benefits of WordPress http://bit.ly/3lhi2H