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WordPress is built on 2 different types of content:
Pages (Static Content)
Pages allow you to manage non-blog content easily, so for example you could have a static “About” page that you manage through WordPress. On our website, “pages” are the links across the top gray bar. Pages can be arranged in a hierarchy. For example:
| About | TOP LEVEL |
|
SECONDARY LEVEL typically viewable as “flyout menus” |
|
THIRD LEVEL optional. Depending on the template this may or may not be displayed in flyout menus. |
Posts (Blog Content) = “Your PR Machine”
Content that is presented as latest entry first, organized into archives automatically. This is the “blog” format, but businesses can use this to present latest news or product updates. Use blog posts for frequently updated news and events. Posts automatically creates a “RSS FEED” that can be pulled into other Social Media sites, so posts should be used for any content that your target audience wants updates on. This would include news & events, an article series, product announcements, etc.
Organized by “Categories”
- High level classifications, think of this as “umbrellas” of related information
- Built into the navigation structure
Organized by “Tags”
- More granular than categories. Another way of cross-referencing.
- Added as you create the post.
Learn more about Categories & Tags »
TAKE ACTION: Are you thinking about using WordPress? Be sure to work with an expert!! It IS software so it needs to be kept up to date. In recent years, other website builders have been developed, and these work better for SIMPLE brochure-style websites. Let’s talk about your options!
Hello Service-Based Entrepreneur,
I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...
- How frustrated will you be trying to implement this on your own?
- How much time will you waste if it's not your next best step?
- Did you just take the time to read this but you won't make any changes?
- Or are you ready to take a small next step to build your brand?
Get clarity & your next step forward!
I'm here to help you with your marketing for the new normal & beyond. Let's talk about your options to work with me on a FREE 30-min call.
To your success,
Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.
