WordPress 101: Categories vs. Tags


DISCLOSURE: Some of the links in my posts are affiliate links, meaning that at no additional cost to you, I will earn a commission if you like my recommendation and then click through and make a purchase. Details...

wordpress-categories-tagsWordPress allows you to organize your posts in two ways:


  • High level classifications, think of this as “umbrellas” of related information
  • Built into the navigation structure


  • More granular than categories. Another way of cross-referencing.
  • Best when tags are used multiple times (try not to tag if you will only have 1 item with that tag).
  • Think of tags as a form of interactive yellow pages. The tag link takes you to a collection of posts tagged with that keyword.
  • Tags can link to a generated page such as your searches do, listing all of the posts on your site related to that specific tag.
  • Tags should have short one, two, or at the most, three words.
  • Tagging gives you topical search capabilities for your site that are a middle ground between categories and all-out search, but it shouldn’t replace categories entirely
  • Use tags to give your readers an at-a-glance list of the keywords YOU find most important.

The differences between Categories & Tags

  • Categories don’t help search engines find information. Tags help search engines and tag directories catalog your site.
  • Posts are usually in one to four categories. A single post can list as many tags as you want.
  • Categories and Tags BOTH can link to a generated page such as your searches do, listing all of the posts on your site related to that specific keyword. This makes it easy for your users to find information quickly.
For more information, check out this blog post »

PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
Go from Ideas to ACTION!

Get answers, tips & instant feedback!

The "Marketing QuickHelp" 30-min strategy session provides quick answers, tips, resources & DIY tools. Use it for brainstorming, feedback on ideas & insight to shorten your TO-DO list!

Let's focus on your next best step to get more ideal clients & referrals!

Have questions or need more help?

Let's chat about your other options to work with me on a FREE Brand Breakthrough Call.

To YOUR success,

The following two tabs change content below.

Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

Comments are closed.