Before potential customers buy, they want to know they can trust you. That’s where social proof comes in!
Your past clients’ stories are one of the most powerful marketing tools you have — but only if you collect them, showcase them, and keep them coming.
Don’t underestimate the power of social proof.
Your past clients’ words are one of your most valuable marketing tools — but only if you capture them, showcase them, and keep them coming.
You’ve probably read reviews, scrolled testimonials, or checked recommendations before saying “yes” to a purchase. Your clients are no different — and your competitors are using this to win business.
Your best options:
- Google Reviews, Yelp, Facebook Reviews
- LinkedIn recommendations
- Testimonials on your website
- In-depth case studies that tell the whole story
How I make it happen:
I’ll help you choose the best mix, create an action plan, and give you ready-to-use templates so asking for feedback is simple (and actually gets done). I can also update your website, marketing, or Google Business Profile so your social proof is impossible to miss.
Bonus: A game plan for bad reviews.
We’ll create a quick-response plan so one unhappy comment never tanks your reputation.
Let your past clients sell your future clients.
Once this is part of your Brand Toolkit, it’s a repeatable, low-stress system for building trust and attracting ideal customers.
Help with online reviews, testimonials & case studies is available with Retainer Packages.
We’ll use your custom Brand Builder Toolkit to guide our work together.
Build your brand with “social proof”.
Your clients’ rave reviews turn trust into traction — boosting credibility and attracting ideal customers.
What is Social Proof?
- People base their decisions on what those around them have done
- If others made a certain choice, there must be merit to it
- Works on every level of society
Why is it Important?
- Not just a trick but a psychological tool
- Powerful and engenders trust
- Tells prospective customers that they can trust the company
Combine with Social Media
- We’re relying more and more on social media
- You hear the voice of a business’s customers
- This voice is extremely persuasive
A Stamp of Approval
- A past client endorsement offers a positive impression
- Validation of the decision the prospective customer is making
- Lends you value and credibility
