Every business dreams of having customers find them online!
First, know that I don’t consider SEO to be a magic solution. It takes effort. Let’s start there.
There are many marketers who are selling Entrepreneurs on the idea of search engine optimization. Webinars, podcasts, workshops, blog posts present SEO as *THE ANSWER* all to sell very expensive services that can start at $1000-$1500/month. Less expensive solutions that promise high ranking on Google are probably a scam. Sadly, I have yet to find a reliable source who can really deliver what they claim.
My goal is to educate and reset your expectations so you can develop a REALISTIC plan. I don’t want you throwing money at a solution that you THINK will work, but in reality it will take constant effort and on-going investment.
However, there are things your business can do, especially on the local level.
Getting the basics setup and utilizing local search techniques will give you a solid foundation if you want to expand your search engine optimization efforts. Or you may discover that SEO isn’t a good option for your business and you can take it off your TO-DO list! Trust me, narrowing your marketing focus with what you DON’T need to do is one of the best ways to SIMPLIFY. BUILD. PROFIT. REPEAT.