If you’re like many Entrepreneurs, you want more clients. So how many? There are 45 days left in 2013. So how many new clients can you actually take on during that time? Now it is a great time of year to ask yourself this important question.
Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's say you want to make 6-figures this year. Instead of focusing on this end result, shift your focus to the smaller, do-able things that will result in your larger goal.
Springtime is the perfect season for placing renewed focus on your goals. As the dreariness starts to wear away and natural, warm beauty starts to peep through the clouds, your mission can be to gain inspiration from what's around you and set out to pick up where you left off with a new outlook.
Do you ever get frustrated because your business isn't to the "next level" already? I know I do. This week I found myself beating myself up for not meeting an imaginary deadline I had to launch something new in my business.
As an Entrepreneur, do you have a mind swirl of new ideas all of the time? Of course, some of these are going to be golden nuggets, but most are going to be bright shiny objects that distract you if you let them. Since it can be hard to filter your ideas, here are 5 steps to help you find the gold but leave the rest.
It’s that time of year again, another new year, aka “the time to set goals.” Why is it, then, that people we all know (maybe you included) fail to achieve new year’s resolutions? If you’re like most of us, you rarely keep your New Year’s resolutions longer than a few weeks. Here's some tips to help.
Many times Entrepreneurs feel overwhelmed and scattered because they are trying to sell a wide variety of products and services. Focus on your best offerings to ease your stress AND be profitable faster.
It's easy to feel overwhelmed as an Entrepreneur. Networking events, invitations for coffee or lunch, partnership opportunities, business ideas, new projects and more...Even though you have a full schedule, do you feel guilty when you say NO?
You are most likely aware of the alarming statistics regarding the possibility of your business failing. These 10 tips are your first line of defense in ensuring that you do not become a statistic yourself.
Between emails, social media, pressing problems, never ending tasks and distractions, it can be difficult to get things done. Sometimes that looming task or project, just doesn't seem to. Try these ideas to get refocused now.
This statement sounds so simple, but I could give you dozens of examples of people NOT putting it into practice. I've been guilty of this same cycle myself. But now I've stopped my networking overwhelm!
Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other business model.
Have you ever been pounced on by a sales person the second you stepped into a store to browse? Did you make an immediate decision to buy? Probably not...so don't think social media will lead to immediate sales.
The new year is a great time for Entrepreneurs to reaffirm their goals and boost their motivation. The new year can be the perfect time to reinvent yourself, your schedule and your business's systems. It's the perfect time to start anew. There are three things about the past year that need reviewing.
The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans. It's easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.
It takes more attempts than most people think to get through to top prospects. It can often take seven, eight, nine, or more touches to get through to someone. Quality relationships take time to build and maintain, but social media makes this process easier!
Everyone goes through periods of not wanting to do something. But if you’re stuck on an important business task, your path to profits is blocked. Try one of these 8 practical ways to improve self-motivation. It happens to everyone – you know what you SHOULD be doing, but you just can’t get yourself to get it done!
The longer you have a customer, the more profitable they are. This is incentive for your business to sharpening your customer retention strategies, strengthen your client relationships & boost your bottom line with these ideas.
Pick your highest priority goal – I recommend one linked to your fastest route to income – and dedicate just 15 minutes a day to working on it. Schedule it on your calendar & work with no interruptions for a amount of short time.
Your business cards are a valuable marketing tool, but are often overlooked for more complex marketing methods. Here are some easy tips to boost your connections. TIP 1: Keep them with you always. Put a few extra cards in your wallet, gym bag, car and suitcase right now so you have them.
I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.
Here's the unsexy truth — building your online brand before your strategy is putting the cart before the horse. And it might just kill your business. Raise your hand if you've heard this: "if you build it they will come." Get online, get a massive amount of social media followers, and you will be successful.
Springtime is the perfect season for planting the networking seeds that will grow your business all year long…and you can ENJOY doing it! Networking has a huge impact on your business’s cash flow. But it’s also easy to operate in an all or nothing mode.
Groups let you connect with like-minded people in public, private or secret forums. Use them to connect with business contacts from a specific networking organization or a strategic alliance. You will be interacting through your PERSONAL PROFILE. Get to know other Group members by sharing, commenting & liking on a regular basis.
Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.
Get started today by taking a photo with your mobile device at the next networking event you attend. Of all of the types of content that you can share on Facebook, photos will give you the best results because they engage your contacts and reach the most people.
Are you wondering how to get connected to potential new clients? It may seem like an overwhelming task to find leads for your business, but you can make a big step forward in just a few minutes. Just choose one of these places where your next client is already hanging out and take action!
You know the end result of taking tasks of your plate is a great reward, but the though of getting help can actually ADD to your stress level. This easy tip will give you an IMMEDIATE BENEFIT of saving brain power AND prepare you to outsource.
Does your head ever feel like a mind-swirl of financial goals, new ideas, deadlines, TO-DO lists of incomplete tasks for your brand and your clients and maybe even life obligations to family, friends and your own personal needs? I know it can be a challenge to see your business from a place of clarity in the middle of this mental chaos.
Do you find that you're constantly thinking about the list of all of the marketing things you "SHOULD BE" doing, yet feeling guilty for not doing them? I know the voice inside your head. I hear it, too. If you are in the cycle of feeling guilty for not doing more, here are a few examples that have haunted me or my clients.
Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.
Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.
Originally published in On Purpose Magazine - What is your PURPOSE? That’s a big question, isn’t it? In order to bring some new perspective to this question, I’ve gather together some of my favorite quotes on the topic. Having a sense of purpose is having a sense of self.
Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.
Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.
Saying NO to people that aren't a good fit for your business is best for everyone—including the people you turn away. If you are an Entrepreneur, your cash flow might not be where you would like it to be. So you might start seeing dollar signs instead of making decisions to work with someone based on a thoughtful process. This is ACTING and not REACTING. Here's 5 reasons why you should sometimes say NO.
Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
If you are connected to business contacts on Facebook via Groups, Events, on Pages or as Friends, make sure they can learn about your business from your Profile info. Leaving this info out is like going to a networking event without business cards. One of the fastest ways to build your business social network is to connect with business contacts with your PERSONAL PROFILE.
Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.
Happy 2013! What does this mean for your business?! Five years ago today, I did what every Entrepreneur dreams of. I made the decision to quit my job & to believe in myself enough to launch my own business full-time. Can you see how happy I was at that moment? I want to hear about your journey! Please share about it the comments!
Share Your Own "News" with a Blog. Get an overview of what a blog is and how it has changed the way we share "news". However, we do recommend you use a self-installed version of WordPress, not WordPress.com as the video mentions if you are going to be blogging for business.
No online brand is complete without building a list of loyal subscribers! Businesses can boost customer relations by engaging with your audience on a regular basis. This includes sending tips, specials or promotions, event updates or company news.
I've listened to several webinars to kick off the New Year and EVERY EXPERT gave the same simple advice: Your business needs a strategic plan in order to succeed. Sounds, so simple, right? Then WHY aren't you doing it?
“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.
The easiest way to start using social media is to focus on your friends and contacts to expand your circle of influence. Many businesses spend a fortune on search engine optimization (SEO) , internet marketing or time going to random events, forgetting to put effort into the people that already know, like & trust them!
Close your eyes and imagine yourself connecting to others to share your PURPOSE. How are you currently letting others know about your vision and passion? When you take a trip, you can map it out or you can head in a general direction and course correct along the way.
Facebook allow you to have a customize the website address for both your PERSONAL PROFILE and your PAGE. It creates a shorter address in the format www.facebook.com/____________. Read these essential tips before selecting your name.
Think about what your target audience would find helpful & engaging. Keep a list of your favorite sources so it’s quick & easy to find links when you do status updates. Do you find yourself at a loss when it comes time to making updates on social media?
The concept of branding may be unfamiliar to small business owners or networkers, so let's review a brand that we are all familiar with, The Gap. They recently unveiled a new logo. Then the internet revolted.
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
Are you spending so much time on useless tasks that you are forgetting about your customers? Do you have a lot to say but need an easy way to get the message out? I feel your pain, I go through the same struggle! Here are some suggestions.
An autoresponder is an email that is sent out automatically! Businesses can use this as an e-mail marketing tool, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
The TSA has an official employee, Bob "Blogger Bob" Burns that writes on behalf on the agency. He published a blog post addressing the story. Instead of doing what a good PR agent should do, and calm things down, he poured fuel on the situation.
The value of your business to your customers goes beyond features & benefits. It’s about the emotions you evoke and problems you solve (or create) for your customers. This has a huge impact on your bottom line.
Remember that document that is supposed to be the foundation of your business? Well, I also know that MANY BUSINESSES never actually got around to completing this. THE BAD NEWS - That saying, "Failing to plan is planning to fail." Well, it's true. THE GOOD NEWS - Define Your Strategy by with my Simple Process
Are you looking to boost your shares on Facebook? Instead of trying complex marketing makeovers, I suggest trying small "course corrections" to adjust what you are already doing. Here are 14 simple ways to get started.
Do you know where your website’s traffic should be coming from? I get a lot of requests for increasing this. Let's take a step back and look at the most popular sources. This infographic endeavors to explain where this traffic comes from and a few tips to increase your traffic as well.
One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
All Entrepreneurs go through periods of not wanting to do something that is critical for their business success. Fortunately, there are a few things you can do to positively influence your level of motivation.
Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.