The Brand Builder Toolbox Blog

Is your current TO-DO list: Facebook, LinkedIn, blogging, SEO, teleseminar, live event, write a book…?

Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.

The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.

Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.

Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.

Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!

Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.

Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.

Increasing website traffic is just one of many marketing tactics that a business might opt to use. Whether or not it's a good strategy for your business depends on your business model.

Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.