The Brand Builder Toolbox Blog

May 10, 2019
Stop overloading your schedule! Before you say YES to a networking event, stop & think.

Before You RSVP as “YES”, Stop and Think

This statement sounds so simple, but I could give you dozens of examples of people NOT putting it into practice. I've been guilty of this same cycle myself. But now I've stopped my networking overwhelm!
May 5, 2019
Add one marketing tactic at a time to end overwhelm & increase impact. Then repeat.

End Overwhelm & Increase Your Impact by Adding One Idea at a Time

Is your current TO-DO list: Facebook, Google+, LinkedIn, blogging, SEO, teleseminar, live event, write a book…?
May 1, 2019
Why Meditation Can Boost Your Business

Why Meditation Can Boost Your Business

Keeping yourself in a good place and maintaining a healthy mental state brings lots of benefits, so whether you're just starting up or you're beginning to focus more on your small business, meditation is a useful way to enhance it.
May 1, 2019
5 Top Reasons Why Businesses Fail

5 Top Reasons Why Businesses Fail [INFOGRAPHIC]

Everyone can open up a business, but not everyone can develop their business successfully. Have you ever wondered what someof the reasons for failure are? Keep reading to learnfrom these mistakes!
April 13, 2019
Your business planmaps out the strategies that you need to be successful. So why do many people skip it?

Your Business Plan is Your Path to Success

A business plan will provide you with a focused path, which ultimately saves you from spending your valuable time, money & energy on the wrong things AND maximizing your profits.
April 10, 2019
It’s easy to feel overwhelmed as an Entrepreneur. Learn how to say NO to save your time & energy.

How To Say NO To Simplify Your Schedule

It's easy to feel overwhelmed as an Entrepreneur. Networking events, invitations for coffee or lunch, partnership opportunities, business ideas, new projects and more...Even though you have a full schedule, do you feel guilty when you say NO?
April 1, 2019
Increase Your Productivity with Exercise & Meditation

Increase Your Productivity with Exercise & Meditation

If you're stuck—professionally or personally—the solution is to MOVE. Each time you do, it will be a step towards where you want to go.
March 30, 2019
Connecting with business cards

6 Easy Tips for Connecting with Your Business Cards

Your business cards are a valuable marketing tool, but are often overlooked for more complex marketing methods. Here are some easy tips to boost your connections. TIP 1: Keep them with you always. Put a few extra cards in your wallet, gym bag, car and suitcase right now so you have them.
March 21, 2019
Feeling unmotivated? Hit the reset buttonwith one of these9 practical ways toget unstuck!

Feeling Unmotivated? Hit the Reset Button!

Everyone goes through periods of not wanting to do something. But if you’re stuck on an important business task, your path to profits is blocked. Try one of these 8 practical ways to improve self-motivation. It happens to everyone – you know what you SHOULD be doing, but you just can’t get yourself to get it done!
March 20, 2019
LinkedIn is available 24/7 to help you build business relationships + get leads & referrals!

8 Easy Ways to Expand Your Network with LinkedIn

I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound strategies, an understanding of their target subscribers – and of LinkedIn, its mission and its unique advantages. They easily generate solid leads and grow their business. Here's some easy ways to get started.
March 20, 2019
You need to have room in your busy schedule for new clients in order to get new clients.

How Many New Clients Can You Fit into Your Busy Schedule?

If you’re like many Entrepreneurs, you want more clients. So how many? There are 45 days left in 2013. So how many new clients can you actually take on during that time? Now it is a great time of year to ask yourself this important question.
March 2, 2019
Plan for BOTHnew opportunities & unexpected distractions to ease your stress!

How to Plan for the Unexpected in Your Business

Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's say you want to make 6-figures this year. Instead of focusing on this end result, shift your focus to the smaller, do-able things that will result in your larger goal.
February 20, 2019
Are You Feeling Like a Failure for Not Doing More Marketing?

Are You Feeling Like a Failure for Not Doing More Marketing?

Do you find that you're constantly thinking about the list of all of the marketing things you "SHOULD BE" doing, yet feeling guilty for not doing them? I know the voice inside your head. I hear it, too. If you are in the cycle of feeling guilty for not doing more, here are a few examples that have haunted me or my clients.
February 4, 2019

WordPress Horror Stories

Most people never think about it until it happens, and the consequences can be deadly. One day your site goes down. For every minute that your potential customers can’t find out about your business online… YOUR BUSINESS IS CLOSED!
February 2, 2019
Trying to sell a wide variety of products & services often leads to overwhelm. The cure is focus & planning!

11 Ways to Get Focused to Ease Stress & Boost Your Business Profits

Many times Entrepreneurs feel overwhelmed and scattered because they are trying to sell a wide variety of products and services. Focus on your best offerings to ease your stress AND be profitable faster.
January 7, 2019
How to Refocus When You are Feeling Distracted

How to Refocus When You are Feeling Distracted

Between emails, social media, pressing problems, never ending tasks and distractions, it can be difficult to get things done. Sometimes that looming task or project, just doesn't seem to. Try these ideas to get refocused now.
December 27, 2018
Review the past yearby looking at your business plan,passion & lifestyle.

Review the Past Year: Your Business Plan, Passion & Lifestyle

The new year is a great time for Entrepreneurs to reaffirm their goals and boost their motivation. The new year can be the perfect time to reinvent yourself, your schedule and your business's systems. It's the perfect time to start anew. There are three things about the past year that need reviewing.
December 23, 2018
Instead of making resolutions, start by making GOALS —the kind you can actually follow through on.

25 Ways to Keep Your New Year’s Resolutions

It’s that time of year again, another new year, aka “the time to set goals.” Why is it, then, that people we all know (maybe you included) fail to achieve new year’s resolutions? If you’re like most of us, you rarely keep your New Year’s resolutions longer than a few weeks. Here's some tips to help.
December 7, 2018
How to Select the Right Services for Your Budget

How to Select the Right Services for Your Budget

What to consider when trying to select what services are right for your business... right now, and in the future.
November 28, 2018
Don’t take on more than you can realistically fit on your plate...or you’ll feel like you ate too much on Thanksgiving.

Business Lessons from Thanksgiving Dinner

The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans. It's easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
November 19, 2018

10 Tips for Confidence in Life & Business [INFOGRAPHIC]

I'll tell you a secret...it takes some effort to feel confident, both personally and professionally. These tips are easy and will boost your spirits so you can feel great when you network.
November 9, 2018
It takes TIME to get to know, like & trust people...so plan forthis in your networking & sales strategy.

Building Quality Relationships Takes Time

Have you ever been pounced on by a sales person the second you stepped into a store to browse? Did you make an immediate decision to buy? Probably not...so don't think social media will lead to immediate sales.
November 2, 2018
Grow your network by touching base with 3of your contacts per week to see how youcan help each other.

Touch Base with 3 of Your Contacts Every Week

Often we think of marketing as something new & complex that gets promoted to the masses. But effective marketing builds on relationships over time.
October 1, 2018
If you don’t havea target market,you simply can’tsell your stuff.

5 Marketing Mistakes to Avoid

Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.
September 23, 2018

Meal Planner & Grocery List Maker

As a busy Entrepreneur, you need to find ways to save time, money & energy. This doesn't always mean hiring help. One of my FAVORITE tools makes it easy to organize your recipes, plan meals, and make grocery lists.
September 6, 2018
It’s hard to connect to “EVERYONE”. A generic message doesn’t appeal SPECIFICALLYto anyone.

10 Ways to Identify Your Target Market

Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
August 11, 2018
Are you planning for success? This is your first line of defense to beat the statistics of business failure.

Beat the Statistics – Top 10 Reasons Why Most New Businesses Will Fail

You are most likely aware of the alarming statistics regarding the possibility of your business failing. These 10 tips are your first line of defense in ensuring that you do not become a statistic yourself.
July 21, 2018
Network locally to meet people at both social & business events. Building relationships can be enjoyable!

Network Locally Offline to Market your Online Business

Does the idea of BUSINESS NETWORKING make you cringe and seem like a chore? Many people are shy or intimidated by face-to-face networking. Here are some tips to make it easier…
June 22, 2018

Build Your Business in Just 15 Minutes a Day

Pick your highest priority goal – I recommend one linked to your fastest route to income – and dedicate just 15 minutes a day to working on it. Schedule it on your calendar & work with no interruptions for a amount of short time.
June 1, 2018
business networking connections

3 Simple Networking Tips

You never know where your next great connection will come from! Use these easy pointers to help broaden your network today. Always be networking and be prepared!
May 9, 2018
Need to plan around important business & life obligations? Use Google calendars for easy planning.

Use Multiple Google Calendars to Manage Your Business & Life Priorities

Need to plan around important business & life obligations? Create multiple Google calendars that can be viewed together to easily find time for your priorities (and help you say NO to over-booking!)
April 19, 2018
5 Steps to Plant the Seeds to Grow Your Network

5 Steps to Plant the Seeds to Grow Your Network

Springtime is the perfect season for planting the networking seeds that will grow your business all year long…and you can ENJOY doing it! Networking has a huge impact on your business’s cash flow. But it’s also easy to operate in an all or nothing mode.
April 10, 2018
Overwhelmed by your long TO-DO list?Get focused & manage your priorities with Trello.com.

Put Your TO-DO List on Steroids with Trello

Balancing your work & life is no easy task, especially when you have a million TO-DOs. Trello.com will revolutionize how you stay organized. Multiple lists with detailed cards for each task have checklists, due dates, files & more.
February 7, 2018

Start with your Business Plan

Remember that document that is supposed to be the foundation of your business? Well, I also know that MANY BUSINESSES never actually got around to completing this. THE BAD NEWS - That saying, "Failing to plan is planning to fail." Well, it's true. THE GOOD NEWS - Define Your Strategy by with my Simple Process
December 15, 2017
Register all domain names related to your business to prevent confusion & protect your brand online.

3 Critical Reasons to Register Multiple Domain Names

Buy variations of your name, business name, misspellings, tagline, products, etc. This prevents misrepresentation of your business, or even legit businesses that sound similar. So you are investing time, money & energy into building your online brand. How would you feel if suddenly someone hijacked it?
December 15, 2017

5 Keys to Understanding Your Target Market [INFOGRAPHIC]

Your target audience in is NOT EVERYONE! By focusing your energy on who you most want to work with, you will transform your business from being frustrating to freeing.
September 24, 2017

G SUITE: Gmail, Calendar, Office Apps, File Storage & More from Google

G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.
September 22, 2017

Domain Name Recommendations

Use as your a “Registrar” to purchase your domain name (a.k.a. “what you type into the address bar of your web browser to view your site”). Make sure to add on Privacy.
September 16, 2017

Web Hosting Recommendations

Choosing a good webhost is critical to your success. Here are several options for you to pick from.
May 17, 2017
How to Use Dropbox to Save Docs, Photos & Videos Across All Your Devices

How to Use Dropbox to Save Docs, Photos & Videos Across All Your Devices

Dropbox is an online virtual storage utility that allows you to bring all your photos, documents and videos anywhere, and share them with other people in just a couple taps.
April 20, 2017
Struggling to growyour business?Lack of focus often increases overwhelm& decreases profit.

5 Tips to Improve Your Focus

Staying focused on one thing at a time seems to be a recurring challenge for many business owners, including myself. My TO-DO list was endless. Can you relate?
February 9, 2017
Ideas to Action

5 Steps To Go From Idea to Action

As an Entrepreneur, do you have a mind swirl of new ideas all of the time? Of course, some of these are going to be golden nuggets, but most are going to be bright shiny objects that distract you if you let them. Since it can be hard to filter your ideas, here are 5 steps to help you find the gold but leave the rest.
December 28, 2016
Use Buffer to schedule social media updates to regularly share blog posts, news, articles, videos & photos.

Use Buffer to Schedule Posts on Social Networks

One of the biggest hurdles to posting regularly on social networks is being online to post during the peak times your target audience is also online. Schedule posts as you read articles, or set aside time to do updates for the week from your browser or your mobile device.
October 15, 2016
Take a focused approach to finding your ideal client.Looking “everywhere”is impossible!

Think Like a Rocket Scientist to Find Your Target

The biggest target I can think of finding is another Earth-like planet with life. The approach that scientists took can be applied to your business to find the ideal client you are looking for. It's a common mistake is to say that "everyone" is your target market so you begin the search looking everywhere.
September 20, 2016
Prepare to leave your job by setting up your online brand, sooner than later.

7 Tips to Prepare to Leave Your Job for Entrepreneurship

Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other business model.
May 20, 2016
Feeling like youshould be doing more in your business?Stop & celebrate your accomplishments!

Celebrate Your Accomplishments

Next time you are feeling less than, or feeling like a failure for not doing more, take a moment and look what you have accomplished.
February 24, 2016
Use high-qualitystock photos & graphics to enhance your marketing message.

How to Use Stock Photos to Enhance Your Marketing Message

High-quality, professional images will make your business appear more credible. Here's my roundup of the best stock photo resources and tips to find the PERFECT image to communicate your message!
January 7, 2016
Saying NO to people that aren't a good fit for your business is best for everyone—including the people you turn away.

Do you say YES to Every Possible Client that Comes Along?

Saying NO to people that aren't a good fit for your business is best for everyone—including the people you turn away. Here's 5 reasons why you should sometimes say NO, thank you.
January 6, 2016
Don’t just add contacts to your email list! Ask people first & use the chance to build personal relationships.

Ask People Before Adding Them to Your Email Marketing List

Just because someone gave you their business card, it does not mean they gave you permission to added to your email list. It’s illegal (CAN-SPAM Act) and spamming people isn’t a relationship builder.
November 21, 2015

The 5 Essential Skills of a Master Communicator [INFOGRAPHIC]

Use these essential skills to boost your marketing effort. Mastering the art of communication can mean the difference between success and failure for an entrepreneur.
August 14, 2015
Blogging for business

Using Your Blog to Save Time & Boost Business

Your time each work day is very limited. And with our tough economy, it is even more important to spend the bulk of your time closing the sale, not qualifying leads.
June 24, 2015
Just adding Facebook LIKES won’t increase your profits. Build relationships IN REAL LIFE to boost sales.

Are You Looking for Facebook “Likes” or Your Ideal Client?

I was prompted to write this blog post because many people with a goal to get a lot of LIKES are struggling to make a profit.
June 24, 2015

Appointment Scheduling Tools

Stop the endless emails and voicemails trying to schedule meetings and let your prospects and clients easily select a time with online appointment scheduling.
June 16, 2015

How to Create Relationships with Your Local Customers

Hyperlocal marketing can be focused on a specific city, county, or even a specific neighborhood within a community. Regardless what kind of small business you have, you can benefit from a hyperlocal marketing strategy.
March 10, 2015

6 Steps to Ultimate Motivation [INFOGRAPHIC]

All Entrepreneurs go through periods of not wanting to do something that is critical for their business success. Fortunately, there are a few things you can do to positively influence your level of motivation.
March 8, 2015
MARKETING TIP: Share Engaging Tips & Ideas in a Branded PDF

How to Share Engaging Tips & Ideas in a Branded PDF

Think beyond business tips – try recipes, wine recommendations, travel tips & more. Mention it during a conversation, then send the PDF (with your biz info) as a follow-up to build relationships. 80% of the conversation in social networking (and in-person networking) is not about business. This gives you a great opportunity to think outside of the box when creating "compelling content" to share with your network.
February 15, 2015
MARKETING TIP: Use Your Business Cards to List Social Networks & Calls-to-Action

Use Your Business Cards to List Social Networks & Calls-to-Action

Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card. Take a look at your business card. Is it helping you to build your online brand? If not, you are missing a simple and inexpensive way to attract people to your website, social networks and email newsletter!
February 2, 2015
MARKETING TIP: Use interviews to grow your business.

How to Grow Your Business with Interviews

Both interviewing an expert or being interviewed present exceptional opportunities to expand your credibility, authority & respect to grow your business. Let's take a look at interviews in a little more detail.
January 24, 2015
FACEBOOK TIP: Include your business contact & info on your personal profile

Include Your Business Contact & Info on Your Facebook Personal Profile

If you are connected to business contacts on Facebook via Groups, Events, on Pages or as Friends, make sure they can learn about your business from your Profile info. Leaving this info out is like going to a networking event without business cards. One of the fastest ways to build your business social network is to connect with business contacts with your PERSONAL PROFILE.
January 20, 2015
Blogging on a regular basis is the fastest way to refine your marketing message.

Refine Your Marketing Message with Blogging

Every single blog post you write tightens up your marketing message. Thinking about my message on a regular basis mean that I've asked myself over and over "what does my target audience want to hear about?" This is the core of marketing.
January 14, 2015
LINKEDIN TIP: Use testimonials to build your credibility.

Use LinkedIn Recommendations to Build Your Credibility

Testimonials from other users attest to your professional abilities. They tell others that you're a person worth knowing, building your reputation and online brand. Learn why you need LinkedIn recommendations and how to get them.
November 7, 2014
Keywords are legos that build your marketing message, both online & offline.

Easy Ways To Use Keywords To Build Your Brand

Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
October 9, 2014
PRODUCTIVITY TIP: Prepare to outsource by tracking common tasks.

Simplify Your Workday AND Prepare for Expanding Your Team

You know the end result of taking tasks of your plate is a great reward, but the though of getting help can actually ADD to your stress level. This easy tip will give you an IMMEDIATE BENEFIT of saving brain power AND prepare you to outsource.
July 17, 2014

Online File Storage Tools

Use the cloud as an online virtual storage utility to bring all your photos, documents and videos anywhere, and share them with other people in just a couple taps.
June 23, 2014

E-Signature Tools

Simplify the process of signing contracts, NDAs, employment agreements and more with secure, legally binding e-signatures. No more faxing, scanning or mailing needed!
June 20, 2014

Graphics Template Tools

At GraphicRiver you can buy and sell royalty-free, layered Photoshop files, vectors, icon packs, Adobe add-ons and design templates for just a few dollars.
May 6, 2014

Logo Design Tools

These companies can help spread your budget across logo design, web development and social media branding.
April 6, 2014

Video Production Tools

Professional screencasting on your Mac, read like a professional with videocue teleprompter and cost-effectively create live or on-demand video broadcasts for the web.
March 22, 2014

Use TimeTrade to Easily Schedule Appointments Online

Stop the endless emails and voicemails trying to schedule meetings and let your prospects and clients easily select a time with online appointment scheduling. Adding an online calendar can turn even a basic website into a powerful sales tool that works 24/7. TimeTrade is my favorite of the options available.
March 20, 2014

4 Tech Tools to Simplify Your Marketing

Are you feeling overwhelmed with your long list of online marketing TO-DOs? How will you ever find the time to get them all done? I know how you feel. I’ve been able to greatly reduce my stress level by setting up business systems with various tech tools.
March 7, 2014
LINKEDIN TIP: Customize your public profile URL.

Customize Your Public Profile URL on LinkedIn

Enhance your personal brand by creating a custom URL for your LinkedIn public profile. This makes it easy to share the link on business cards and in email signatures.
February 16, 2014

Proposal Software Recommendations

A simple way to deliver winning proposals to your clients. Streamline your proposals in the cloud to close deals faster.
February 7, 2014
FACEBOOK TIP: Join & participate in Groups to build quality relationships.

Join & Participate in Facebook Groups to Build Quality Relationships

Groups let you connect with like-minded people in public, private or secret forums. Use them to connect with business contacts from a specific networking organization or a strategic alliance. You will be interacting through your PERSONAL PROFILE. Get to know other Group members by sharing, commenting & liking on a regular basis.
January 16, 2014
Do You Need to Increase Your Website Traffic?

Do You Need to Increase Your Website Traffic?

Increasing website traffic is just one of many marketing tactics that a business might opt to use. Whether or not it's a good strategy for your business depends on your business model.
January 2, 2014
Register domain names that are variations of your branding

What Domain Names Should You Register to Protect Your Brand?

Previously, I posted about 3 critical reasons to register multiple domain names. Here are some strategies for deciding what domain names you'll need to register. Review my tips & some case studies of how to use domain names wisely.
November 30, 2013
FACEBOOK TIP: Use Photos or Custom Branded Graphics to Make your Status Update Stand Out in the Feed

Use Photos or Graphics to Stand Out On Facebook

Get started today by taking a photo with your mobile device at the next networking event you attend. Of all of the types of content that you can share on Facebook, photos will give you the best results because they engage your contacts and reach the most people.
September 22, 2013

Lessons Learned From My Family’s Business

The business owned by Cousin & founded by my Uncle & his brothers, burned in a 4-alarm fire. Here are some lessons I've learned from seeing the business grow during my whole life.
June 25, 2013
BLOGGING TIP: Write more in less time to keep your blog fresh.

How to Write More in Less Time On Your Blog

Your blog is an important part of your business. It connects your audience to your business. It provides value and information. It sells, promotes, and increases awareness. But creating content can be time consuming. The key is to learn how to write effectively and efficiently – consistently. Learn some of the top tips and steps to make this happen.
May 7, 2013

Invoicing & Accounting Tools

FreshBooks customers spend less time on paperwork, freeing up 2 days per month to focus on the work they love. What would you do with that extra time? Painlessly send invoices & estimates, track time and capture expense receipts.
April 19, 2013
PRODUCTIVITY TIP: Use RightSignature.com to electronically sign documents

How To Electronically Sign Documents with Ease

Simplify the process of signing contracts, NDAs, employment agreements and more with secure, legally binding e-signatures. No more faxing, scanning or mailing needed! My sales process is streamlined and organized without any paper clutter. My clients find it super easy to sign contracts, which means we can focus on building our businesses — not shuffling papers! This is also something that you can outsource to an assistant as part of a standard process.
January 15, 2013

Why Visual Content is King [INFOGRAPHIC]

Visual marketing is a major trend online that's only growing more and more popular. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher earnings.
January 2, 2013

Celebrating Your Purpose & Your Entrepreneurial Spirit

Happy 2013! What does this mean for your business?! Five years ago today, I did what every Entrepreneur dreams of. I made the decision to quit my job & to believe in myself enough to launch my own business full-time. Can you see how happy I was at that moment? I want to hear about your journey! Please share about it the comments!
August 6, 2012

WordPress Theme Recommendations

WordPress is a free and open source blogging tool and a content management system (CMS) that is a great option for internet marketing. These are my recommendations for plugins, themes and training on how to use it effectively.
April 26, 2012
MARKETING TIP: Use an Email Signature with Your Contact Details

How To Use an Email Signature with Your Contact Details

Include a combo of your key info – business name, phone, email, social networks, logo or a short call-to-action. You can even add functionality like showing your latest blog post or upcoming events. With every email you send, you are promoting online brand.
January 2, 2012
Invest Your Time by Using Social Networks

Invest Your Time by Using Social Networks

“No time” is a common excuse for not setting up or using social networks regularly. However, they can be a great way to find more time in a busy schedule. Here are a few key reasons on why this is a smart investment for business networkers.
December 30, 2011
Two Ways to Build Your Business Network

Building Your Network with Social Media vs. SEO

Many businesses think they "need" a complicated social media strategy or search engine optimization. However, the easiest way to start using building your network is to focus on your friends and contacts to expand your circle of influence.
October 1, 2011
Sharing your Vision & Passion with the World

Sharing your Vision & Passion with the World

Close your eyes and imagine yourself connecting to others to share your PURPOSE. How are you currently letting others know about your vision and passion? When you take a trip, you can map it out or you can head in a general direction and course correct along the way.
June 9, 2011
Build Your Brand with a Consistent Username on Your Social Networks

Build Your Brand with a Consistent Username on Your Social Networks

Your social networks are an extension of your brand. The best practice is to use the same name across all channels. Here are some tips to pick the best name.
May 10, 2011
SOCIAL MEDIA TIP: Share links to relevant industry news & blogs.

How to Share Links to Relevant Industry News & Blogs

Think about what your target audience would find helpful & engaging. Keep a list of your favorite sources so it’s quick & easy to find links when you do status updates. Do you find yourself at a loss when it comes time to making updates on social media?
December 1, 2010

How to Create Your USP – Unique Selling Proposition [INFOGRAPHIC]

Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP.
October 21, 2010
WordPress 101: Understanding Pages & Posts

WordPress 101: Understanding Pages & Posts

WordPress is built on 2 different types of content: pages (static content) and posts (blog content) = “Your PR Machine”
August 30, 2010

Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
June 16, 2010
Who is Responsible for Facebook Privacy?

Who is Responsible for Facebook Privacy?

Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
June 14, 2010

WordPress 101: How To Use The Dashboard

VIDEO - The Dashboard is a tool to quickly access the most used areas of your blog's Administration and to provide glimpses into other areas of the WordPress community.
April 30, 2010
What are Keywords?

What are Keywords?

Defining your keywords is critical for a successful search engine strategy. Keywords are either a single word or a phrase.
January 21, 2010
Haiti Labadee Bay

Using a Corporate Blog to Navigate Tricky Public Relations Waters

Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.
June 15, 2009

14 Ways To Get More Shares on Facebook [INFOGRAPHIC]

Are you looking to boost your shares on Facebook? Instead of trying complex marketing makeovers, I suggest trying small "course corrections" to adjust what you are already doing. Here are 14 simple ways to get started.
May 29, 2009

Roadmap to Your Website’s Traffic [INFOGRAPHIC]

Do you know where your website’s traffic should be coming from? I get a lot of requests for increasing this. Let's take a step back and look at the most popular sources. This infographic endeavors to explain where this traffic comes from and a few tips to increase your traffic as well.
May 15, 2009

10 Easy Steps to Setup Your Email List [INFOGRAPHIC]

One of the best ways to market to your network is by using email marketing, also called your "email list". However, if you've never done it before, the process and the technology involved can seem daunting.
May 2, 2009

How To Write Effective Email Copy That Converts [INFOGRAPHIC]

What do you do once you build your list and you have subscribers in your database? This is where the next step comes in!
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