Building a business is complex.
So many options to start and grow your business…so little time! Every day you probably hear about a new tactic or thing you that you “must do”. You’ll be in a constant state of overwhelm unless you make a decision to focus on what’s most important.
No need to figure it out yourself…I’ll help you map out your path to success. I offer both targeted & flexible solutions to give you exactly what you need with a custom blend of strategy, design, tech & marketing.
The right small steps forward add up over time! Working with me will speed up your progress and ease your stress. Today, make a decision that you want to get started, and let’s talk.


Brand building isn’t a straight line.
Sometimes you’ll speed up or repeat tactics — adding services, testing new ideas, reaching different audiences, or leaning into seasonal opportunities. Start with the essentials, and layer in advanced strategies when you’re ready.
Other times you’ll need to slow down or shift — life happens. Family changes, illness, even global events can throw plans off course. That’s why I help you plan for the expected unexpected and adjust as needed.
You’re too close to the problem.
When you’re in the weeds every day, it’s hard to step back and see the big picture. I bring outside perspective to help you cut through the noise, focus your ideas, and shorten your to-do list.
Together, we’ll answer:
- What’s working and worth keeping?
- What needs to change?
- How can you get the best return on your time and money?
- What’s the simplest way to implement those changes?

Since 1994, I’ve worked with a wide variety of clients and projects, giving me a unique perspective to apply to your challenges.
I see the big picture of how brand-building pieces fit together—and the blind spots business owners often miss. My passion is sharing expertise in design, branding, strategy, and usability to bridge the gap between where you are now and where you want to go.
I’m your creative and strategic partner, helping you turn goals into action and bring ideas to life—so you can avoid mistakes, save time and energy, and make building your business easier.

Why Work With Me?
I bring an outside perspective to help you get unstuck.
I’ll zero in on your most important problem and deliver strategies plus implementation for your next steps.
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Build your brand without the burnout.
A framework to start, stop, change, or grow your business.
My structured–but–flexible approach helps you move forward without overwhelm.
The Brand Builder Toolkits help you organize scattered ideas, simplify your strategy, and move forward with clarity — without the pressure of big launches or unrealistic goals. Whether you’re starting something new, stopping what’s not working, changing direction, or finally growing with intention, this structured–but–flexible system gives you the tools to build at your own pace. It’s designed for real life, with color-coded categories, adaptive planning, and just-right tech that supports your brain, your bandwidth, and your actual goals — not someone else’s hustle plan.
Your brand works for you, 24/7.
Your consistent brand identity is your strategy in action. Attract ideal clients and get more referrals with your website, business cards, presentations, and other marketing materials. Add on additional help with design, strategy, tech, and marketing to create your plan to build your brand.
