Do you have some marketing pieces in place…
but something isn’t quite working?
My approach uses 6 “Brand Builder Essentials”.
If any of these are missing, outdated or not in alignment,
it is very difficult to attract leads and referrals.
A scattered approach to building your brand = MORE work and FEWER results.
Unfocused effort is a waste of time, money and energy. Because you are so close to the problem, and working hard every day, it is extremely difficult to take a step back and look at things from a high-level perspective.
Often new tactics (Facebook ads! Speaking events!) or quick solutions (webinars, online programs, coaching programs and retreats) may seem like the answer…but they just lead you farther off the path of success and your overwhelm increases.
There is no marketing you NEED to do. There’s only marketing based on your NEEDS.
We start by zeroing in on your most important problem…the one that by solving, gives you the biggest return on investment.
You can SPEED UP or REPEAT this process to make adjustments for new services, target audiences, opportunities, etc. You can grow your business by tweaking your Essentials, and if needed, by adding on advanced strategies and brand updates.
You can also SLOW DOWN to adjust around life’s surprises—family issues, illness, deaths, and other things beyond your control. These things WILL happen. You want to plan for the expected unexpected and keep your business running as smoothly as possible.
This is a structured, yet flexible approach to move from scattered ideas and marketing tactics to brand building success.
I work with my clients (in as little as 30-mins) to provide perspective and a clear path forward. Use my toolbox of skills, including marketing messages, graphic design, web development, tech setup and strategy to create your custom solution.
We can work together to leverage what you have & add what you need.
Then we’ll build your brand with a custom blend of my services.
A little bit of my help will save you HOURS of frustration!
Since 1994, I have worked with a wide variety of clients & projects, giving me a unique set of skills & experience to apply to your challenges. Most likely, you have some pieces in place already—we will build on this.
Success will come from consistently taking byte sized steps forward. I’ll guide you every step of the way.
Have questions? Let’s chat about your options!
My goal is YOUR success!