Do you need more leads & referrals, but you aren’t sure what to do next?
Is your mind swirling with scattered ideas & marketing TO-DOs? When you are too close to the problem and working hard every day, it is extremely difficult to take a step back and look at things from a high-level perspective.
- What should you keep doing?
- What needs to change?
- And how can you maximize your return on investment?
End your marketing overwhelm.
Build your brand with less stress & more profit.
Go from scattered to focused.
So many options to market your business…so little time! Every day you probably hear about a new tactic or thing you that “must do”. Often new tactics (Facebook ads! Speaking events!) or quick solutions (webinars, online programs, coaching programs and retreats) may seem like the answer…but they just lead you farther off the path of success and your overwhelm increases.
Unfocused effort is a waste of time, money and energy. Because you are so close to the problem, and working hard every day, it is extremely difficult to take a step back and look at things from a high-level perspective.
Are you ready to make a change? Just start by making a decision that you want to focus on what’s most important. I can help you with my structured, yet flexible approach.
My approach uses 6 “Brand Builder Essentials”.
These work together to make it easier to attract leads & referrals.
What do you need to build?
There is no marketing you NEED to do. There’s only marketing based on your NEEDS. We start by zeroing in on your most important problem…the one that by solving, gives you the biggest return on investment.
Most of the time, what you need to do next falls into one of 6 categories. I call these “Brand Builder Essentials” because if any of these are missing, outdated or not in alignment, it is very difficult to attract leads and referrals.
Start to visualize your plan with my color-coded categories. It’s probably overwhelming for you to go from scattered ideas to a highly-detailed refined plan on paper. Don’t worry about it. Just sort into these 6 “buckets”—or put it on hold if these aren’t in place yet.
You can begin to SEE how random ideas and tactics actually link together to create a strong brand foundation. It can help you from being distracted by shiny objects that don’t fall into one of these Essential categories.
Don’t skip the Essentials!
You’ll waste time, money & energy if you don’t have a strong Brand Foundation. For example, let’s say you’re trying to marketing to EVERYONE because it seems like the broader you go, the more chances you’ll have. This means you don’t have a Magnetic Marketing Message.
Your website then doesn’t attract the right clients, plus it needs some updates. You also ran out of business cards. You do have a personal Facebook profile and a LinkedIn account that you never use. This means your Consistent Brand Identity needs work.
When you look at what’s missing, you gain clarity on why your marketing isn’t working. Yet most people don’t pay attention and go to a lot of business events trying to meet people WITHOUT a Targeted Networking Strategy. It’s difficult to build credibility and trust without professional marketing materials. You can’t create an effective Repeatable Referral System because your brand isn’t setup to attract clients & make sales.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT steps to take advantage of new opportunities, additional services, target audiences, seasonal changes, etc. You can grow your business by tweaking your Essentials, and if needed, by adding on advanced strategies and brand updates.
You can also SLOW DOWN to adjust around life’s surprises—family issues, illness, deaths, and other things beyond your control. These things WILL happen. You want to plan for the expected unexpected and keep your business running as smoothly as possible.
This is a structured, yet flexible approach to move from scattered ideas
& marketing tactics to brand building success.
I developed my approach after seeing busy Entrepreneurs spending their precious resources—time, money and energy—with results as effective as pouring water through a sieve. My method helps my clients get clarity on what they need to do—and what they don’t—so they can INVEST their limited resources wisely for a greater ROI.
I’ve seen many Entrepreneurs stuck in “analysis paralysis”. They spent TOO much time planning, and nothing ever gets implemented. They get stuck learning new strategies & tactics from info products & programs.
I’m your single source for planning and implementation. A business coach or group program may give you a one-size-fits-all system and tactics. A virtual assistant can do your setup, but only if you give them specific instructions. Yet they aren’t working together.
This flexible approach also allows you to slow down to adjust around life’s surprises—family issues, illness, deaths, and other things beyond your control. These things WILL happen. Plan for the expected unexpected and keep your business running smoothly with this modular approach.
My integrated strategic planning, design and implementation will fast-forward your results AND save your time and money with a streamlined approach.
No need to figure it out yourself…
I’ll help you map out your path to success in as little as 30-mins. I also offer both targeted & flexible solutions to give you exactly what you need with a custom blend of strategy, design, tech & marketing.
An outside perspective will get you unstuck & focused.
Use my expertise to break through your brand builder barriers! I’ll zero in on your most important challenge with DIY tips, strategies and/or implementation of next steps.
A little bit of my help will save you HOURS of frustration!
Since 1994, I have worked with a wide variety of clients & projects, giving me a unique set of skills & experience to apply to your challenges. Most likely, you have some pieces in place already—we will build on this.
I work with my clients (in as little as 30-mins) to provide perspective and a clear path forward. Use my toolbox of skills, including marketing messages, web development, graphic design, tech setup and strategy to create your custom solution.
Success will come from consistently taking byte sized steps forward. I’ll guide you every step of the way.
Have questions? Let’s chat about your options!
My goal is YOUR success!