I launched my business with skills in graphic & web design, but I had to figure out the other components of business building. It was a long road, so I want to help make it easier for others.
I know what it’s like to struggle, and want to make it easier for other business owners. Woven into all of my strategic recommendations is real life experience of ways to make the business building process less stressful and more profitable. I have experienced the stress of less-than-ideal clients, of trying to offer too many services, of having to adjust around unexpected illness and other surprises.
Showing off my geeky side with my cat, Pixel.
I’ve found balance and ways to take back my sanity and grow a profitable business that is truly what I’m meant to be doing in life. I want you to experience this, too.
I’ve been building websites since 1997, when I jokingly named myself “Virtuallinda”. The name stuck and it makes it easy to find me online (@Virtuallinda at all the social networks), at home in Baltimore, or when I’m traveling (one of my favorite pastimes)! Nope, I’m not a virtual assistant… the name came when “cyberspace” and “virtual reality” were buzzwords.
I honestly don’t know what I would do if I wasn’t a business strategist and designer because it’s so much a part of me. I LOVE what I do, and I LOVE helping other people with my talents and expertise.
I believe that everyone should have a virtual version of themselves that will be working when they aren’t. As a business owner, you will be working harder and wasting time, money & energy if you ignore your online brand.
Over and over, my website has allowed doors to be opened. The web connects people. Your online brand allows you to make it easier to connect to the RIGHT ones.
My online brand has made it easier for me to find new opportunities and connect with the right people to move forward. In 1998, I had survived layoffs but was looking for a job. Without even applying, The White House found my website, contacted me and offered me a job as a web designer during the Clinton administration. I turned it down to move to Silicon Valley in 1999. I searched for jobs from Maryland, using my website to showcase my abilities.
After getting laid off during the dot-com bust, my online brand helped me connect with freelance opportunities. I’ve met a ton of people (including my husband) by first connecting online with Meetup.com and other sites, then going to events in person.
As an Entrepreneur, I’ve continued to use my online brand to assist with referrals and get leads of awesome clients. I’d love to help you do the same!
I primarily work with people virtually, via phone or online, but you can also meet me in the Baltimore, MD area.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT tactics for additional services, new ideas & opportunities, different target audiences, seasonal changes, etc. Start with your marketing essentials. This may be enough, or you can add advanced strategies.
You can also SLOW DOWN or SHIFT to adjust around life’s surprises—family issues, illness, deaths, the pandemic, and other things beyond your control. These things WILL happen. Plan for the expected unexpected, adjusting as needed.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT tactics for additional services, new ideas & opportunities, different target audiences, seasonal changes, etc. Start with your marketing essentials. This may be enough, or you can add advanced strategies.
You can also SLOW DOWN or SHIFT to adjust around life’s surprises—family issues, illness, deaths, the pandemic, and other things beyond your control. These things WILL happen. Plan for the expected unexpected, adjusting as needed.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT tactics for additional services, new ideas & opportunities, different target audiences, seasonal changes, etc. Start with your marketing essentials. This may be enough, or you can add advanced strategies.
You can also SLOW DOWN or SHIFT to adjust around life’s surprises—family issues, illness, deaths, the pandemic, and other things beyond your control. These things WILL happen. Plan for the expected unexpected, adjusting as needed.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT tactics for additional services, new ideas & opportunities, different target audiences, seasonal changes, etc. Start with your marketing essentials. This may be enough, or you can add advanced strategies.
You can also SLOW DOWN or SHIFT to adjust around life’s surprises—family issues, illness, deaths, the pandemic, and other things beyond your control. These things WILL happen. Plan for the expected unexpected, adjusting as needed.
Brand building isn’t a straight line.
You can SPEED UP or REPEAT tactics for additional services, new ideas & opportunities, different target audiences, seasonal changes, etc. Start with your marketing essentials. This may be enough, or you can add advanced strategies.
You can also SLOW DOWN or SHIFT to adjust around life’s surprises—family issues, illness, deaths, the pandemic, and other things beyond your control. These things WILL happen. Plan for the expected unexpected, adjusting as needed.