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Take a look at your business card. Is it helping you to build your online brand?
It seems like such a simple place to start…after all, business cards are probably the most TRADITIONAL form of marketing… but it’s a super easy and inexpensive way to get started with your online brand. Real conversations happen around business cards, so you can use this as an opportunity to suggest a follow-up method online.
If your current cards don’t have your online branding on them yet, don’t worry. Look at the other person’s card… if they list social networks, ask if they want to connect.
Then update your own cards as soon as possible. Just this week I ordered a new set of business cards, even though I had a ton of my old ones left! Why? I wanted my new business cards to better reflect the changes I’ve made in my business goals, target audience and marketing message. Your cards can do this, too!
When I first launched my business, I ordered thousands of cards, thinking I was smart to get a better price per card. However, my brand shifted long before I got through the first box.
Since then, I’ve been ordering smaller batches (you may want more if you go to a lot of large events). This way, I can update my cards almost as often as I update my online brand. Order small batches if you are just figuring out your brand so you can change them often.
Your brand can stand out and look professional with this very simple trick. You don’t need a fancy logo, just a nice “clean” font that you use on all of your marketing.
You can also list your social networks. I am “virtuallinda” everywhere, so this saves me space on my cards. If you have longer URLs that are hard to fit and not the same on all social networks, this can be a bit tricky. If so, pick 1 or 2 (such as Facebook or Twitter) where your network is most likely to be. Then—here’s the key—when you swap cards with someone, ask if they would like to connect on that network. Send them an invite, or suggest that they find you with the URL that you have on your card.
The backside of the card can be used for this. Now, some people prefer the back to be white, so people can take notes. I prefer 100% of people seeing your offer, especially when it’s something that is really going to help your ideal client.
TAKE ACTION: Review your business cards and redesign new ones if they aren’t boosting your online brand. Use your cards with a follow-up email to connect online.
Book a FREE Brand Breakthrough Call to find out how I can design your business cards to immediately help you connect online & in-person!
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To YOUR success,
Marketing Strategist & Designer
I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to “Simplify. Build. Profit. Repeat.”
I offer a custom blend of 25+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.