Hello! I’m Virtuallinda (a.k.a. Linda Schenk)
Marketing Strategist, Designer & Creator of The Brand Builder Toolbox
“Save yourself hours of frustration while also increasing your bottom line! I’ll guide you through the confusion of building your brand with my expertise in branding, strategy, design, technology and my ability to think outside of the box.”— Linda Schenk (Virtuallinda)
I work with service-based entrepreneurs, including consultants, coaches and experts. I specialize in relationship and referral marketing to attract more ideal leads, 24/7.
A little bit of my help will save you hours of frustration. Many of my clients had some pieces in place, but something wasn’t quite working. My 23+ years of experience helped me to quickly zero in on the next steps forward to align and refine their brand.
I use a practical and flexible approach to “Simplify. Build. Profit. Repeat.” I also recommend a custom combination of 1-on-1 services including marketing, websites, brand identity, strategy, tech solutions and more.
My skills link together like blocks of Legos to create a custom fit. This ends the cycle of ineffective marketing tactics.
I have strong network of high-quality business contacts and referral partners that I want to share with my clients.
I am also co-founder of The Sun Today, an educational resource on solar physics and space weather. My design and strategy helped build this community by blending education with excitement about the sun. It reaches millions of people, and the site is often quoted by reporters globally. I leveraged our brand as part of the Education & Public Outreach (EPO) Team for the Transit of Venus, winning the Robert H. Goddard Team Award and the NASA Headquarters Team Award in 2012. Strategies from this project can be applied to your brand.
I launched my business with skills in graphic & web design, but I had to figure out the other components of business building. It was a long road, so I want to help make it easier for others.
I know what it’s like to struggle, and want to make it easier for other business owners. Woven into all of my strategic recommendations is real life experience of ways to make the business building process less stressful and more profitable. I have experienced the stress of less-than-ideal clients, of trying to offer too many services, of having to adjust around unexpected illness and other surprises.
I’ve found balance and ways to take back my sanity and grow a profitable business that is truly what I’m meant to be doing in life. I want you to experience this, too.
I’ve been building websites since 1997, when I jokingly named myself “Virtuallinda”. The name stuck and it makes it easy to find me online (@Virtuallinda at all the social networks), at home in Baltimore, or when I’m traveling (one of my favorite pastimes)! Nope, I’m not a virtual assistant… the name came when “cyberspace” and “virtual reality” were buzzwords.
I honestly don’t know what I would do if I wasn’t a business strategist and designer because it’s so much a part of me. I LOVE what I do, and I LOVE helping other people with my talents and expertise.
I believe that everyone should have a virtual version of themselves that will be working when they aren’t. As a business owner, you will be working harder and wasting time, money & energy if you ignore your online brand.
Over and over, my website has allowed doors to be opened. The web connects people. Your online brand allows you to make it easier to connect to the RIGHT ones.
My online brand has made it easier for me to find new opportunities and connect with the right people to move forward. In 1998, I had survived layoffs but was looking for a job. Without even applying, The White House found my website, contacted me and offered me a job as a web designer during the Clinton administration. I turned it down to move to Silicon Valley in 1999. I searched for jobs from Maryland, using my website to showcase my abilities.
After getting laid off during the dot-com bust, my online brand helped me connect with freelance opportunities. I’ve met a ton of people (including my husband) by first connecting online with Meetup.com and other sites, then going to events in person.
As an Entrepreneur, I’ve continued to use my online brand to assist with referrals and get leads of awesome clients. I’d love to help you do the same!
I primarily work with people virtually, via phone or online, but you can also meet me in the Baltimore, MD area.
I developed my approach after seeing busy Entrepreneurs spending their precious resources—time, money and energy—with results as effective as pouring water through a sieve. My method helps my clients get clarity on what they need to do—and what they don’t—so they can INVEST their limited resources wisely for a greater ROI.
Yet I’ve also seen Entrepreneurs stuck in “analysis paralysis”. They spent TOO much time planning, and nothing ever gets implemented. They get stuck learning new strategies & tactics from info products & programs.
I’m your single source for planning and implementation. A business coach or group program may give you a one-size-fits-all system and tactics. A virtual assistant can do your setup, but only if you give them specific instructions. Yet they aren’t working together.
My integrated strategic planning, design and implementation will fast-forward your results AND save your time and money with a streamlined approach.
This flexible approach also allows you to slow down to adjust around life’s surprises—family issues, illness, deaths, and other things beyond your control. These things WILL happen. Plan for the expected unexpected and keep your business running smoothly with this modular approach.
What others are saying about Virtuallinda…
Linda was amazing to work with during the process of designing our website. She incorporated her other business Social Media Works and as a result we were left with a stellar website! She is an expert in her business and I recommend her to anyone that is looking to incorporate social media into their business as well as people looking for a new eye-catching website!Joycee AwojooduClient WordPress Website
Linda not only helped me develop a web site; she also guided me through outlining and culling the content for said site. She is patient and flexible with her work and does not “keep the meter running” like so many other designers. Her work is top-notch and I would not hesitate to contact her for future design work.Robert Hudson
Linda Schenk is an exceptional designer. She has an ability to gather and understand extensive business requirements and synthesize them into a coherent, functional, and visually impressive site. Beyond this, Linda is a mentor. She delights in teaching her skills to others and helping them realize success. Her input into my career from design and software skills I have learned, as well as an outlook towards coworkers, is immeasurable. Without her mentor-ship, I may never have found my own design voice. I give her my strongest recommendation as a high level team member or leader of a design group. Her kindness and sense of humor will make even difficult projects easier to get through with success. Should the opportunity present itself, I would jump at the chance to work with her again.Lisa WestbrookUser Interface Designer Fatbrain
Linda is one of the most creative and talented women I know. Her knowledge of Social Media and her desire to help others use it effectively puts her at the same level as most industry experts. She has an amazing ability to see where trends are heading and a keen ability to adjust her product and service offerings so that she can continue to offer her clients current solutions that are relevant to their business goals. Her business is built on a solid foundation, and her capacity to help others achieve success is unwavering. It is an honor to work with Linda!Susan CoghlanContent Developer and Copywriter Social Media Works
Linda is one of the founding members and is now the facilitator of the JCS Entrepreneur and Business Meetup. She is knowledgeable, warm and welcoming and she does an excellent job sharing her business and networking expertise with business owners. She is well organized and does a tremendous amount of preparation to lead the group in sharing best practices. In addition, she is continuously finding new tools and strategies to increase business income for her clients and the members of our group.Ronnie Wishneff GreenCareer Coach/Employment Counselor Jewish Community Services
Linda, is on the cutting edge technology of where social media is headed. We are only in beginning of business cycle for how people communicate with each other. It like what email was 20 years ago when your computer said from AOL you got mail. Linda has helped me immensely position my power brand to gain new relationships and new business. Her services are worth it! If you want to take your business to the next level you should hire Linda.Daniel ScottClient Branding
Linda provides unique ideas and solutions. She stays up to date on current web design and hosting issues, delivers quality work, and takes the initiative to provide alternative ideas or suggestions. Linda designed both of my company websites, and continues to assist us with edits and updates as needed.Stephanie NicollMarketing Director Client for multiple projects
Coach Claudette Gadsden-Hrobak
Linda Schenk created and delivered an extremely useful workshop “7 Easy Secrets to Social Media Success” for our Chesapeake Life Planning Network meeting in April 2012. Linda is a whiz at making complicated concepts fun and understandable with her philosophy of Byte Sized Learning. She is generous with her knowledge and even helped design our marketing efforts for the meeting. Everyone present left with tools and motivation to take immediate action in growing their business presences. I highly recommend her as an engaging speaker for your programs.Candy Spitz LCSW, ACC, BCCCo-Founder and Coordinator Chesapeake Life Planning Network
David ArthurOwner Arthur Graphics
Mort Teisch, M.B.A.
Linda represents the next wave of dynamic speakers on e-networking and internet etiquette. Linda sat on a panel with me at Alpha Kappa Psi’s Netiquette and Networking Rush event. She is a dynamic speaker and is very knowledgeable on what makes a proper social networker. Not only did the audience learn something from Linda’s insight, but I always took home get tips and tricks to internet etiquette.Janine DowneyAssistant Manager, International Visitors and Client Services World Trade Center Institute
Linda expertly guided me through the process of translating my business objectives into a highly functional online presence. She is incredible at holding the “big picture” while managing all the moving parts. The final product – my website – is a huge source of pride and is a highly effective business-generating tool. Hire Linda to cut through the noise!Marlene McCallumProfessional Coach & Founder Most Powerful Life