6 Easy Tips for Connecting with Your Business Cards

Your business cards are a valuable marketing tool, but are often overlooked for more complex marketing methods. Here are some easy tips to boost your connections.

Keep them with you always

business-cardPut a few extra cards in your wallet, gym bag, car and suitcase right now so you have them. You can also get a nice carrying case, so they are simple to find in order to give out, with enough room to hold cards given to you. You may even want to get two cases. People will be impressed that you’re not going to lose their card and will be less likely to ignore yours.

Ask for other people’s cards

Every chance meeting you have is an opportunity to ask an acquaintance for their business card. This gives you a chance to you your card as well. Even if they’re not interested might know someone who is. I’ve found that an easy way to do this is while traveling, and it helps to expand your network beyond your local area.

Give out two at a time

Give everyone you give a business card to, two cards, and ask them to pass the second one on if they ever have the opportunity. As an added incentive, tell them to write their name on the back and you’ll give them a discount off your service or you’ll know to send business their way too if they’re referring you. Tell them if they ever need more, just ask.

Talk to strangers

Always talk to people in front of you in line, or in back of you, or at the bookstore, or before and after meetings. These are always networking opportunities. Ask them what they do, and listen. They will ask you too, then you can exchange cards. In 2001, I was talking to the checkout person, and the lady behind me asked for my card… it turned into a full-time job and many other valuable freelance jobs!

Follow up

Once you’ve given and received  cards make sure to follow up with them, ideally within two days of meeting. Don’t just add someone to your email list! Send them a friendly email, which of course has your signature to your website and maybe a call-to-action. If you feel like it would be mutually beneficial to talk more, ask to have a conversation (by phone – time saver), invite them to a networking event, or to take action such as to get a free report. Also ask to see how you can help them.

Be creative

Lastly, try to create a business card that is creative enough that someone is interested when they read it. Today it is not very expensive to have very artistic and effective cards made that truly get the word across of what you do. Remember there is a front and a back to the card. This little card needs to help the receiver remember who you are and what you do for a long time. Ask people to connect to your social networks, get a free report or do an intro call in a conversation & with info printed on your business card.


PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
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Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

1 Comment

  1. I love your tips, especially the one about networking everywhere. The one thing I wouldn’t do is give out two cards. Once I get a card, it goes into my electronic contacts database (not my newsletter) and the card gets tossed. If I want to make a referral, I do it via some sort of introduction not just handing out someone else’s business card. Giving out a card seems like a much more difficult way to make a referral – I either have to have the card on me when I see the person who I think needs it or I have to snail mail it. Over time, you could end up with hundreds of extra business cards that you’ll never give away. When I’m offered multiple cards, I’m faced with the choice of telling the person I don’t want the cards or knowing that the extras will go right in the recycle bin and be a waste of paper. I don’t like either option so I’d prefer people don’t offer multiple cards.

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