Branding & Strategy

May 1, 2019
5 Top Reasons Why Businesses Fail

5 Top Reasons Why Businesses Fail [INFOGRAPHIC]

Everyone can open up a business, but not everyone can develop their business successfully. Have you ever wondered what someof the reasons for failure are? Keep reading to learnfrom these mistakes!
April 13, 2019
Your business planmaps out the strategies that you need to be successful. So why do many people skip it?

Your Business Plan is Your Path to Success

A business plan will provide you with a focused path, which ultimately saves you from spending your valuable time, money & energy on the wrong things AND maximizing your profits.
March 20, 2019
You need to have room in your busy schedule for new clients in order to get new clients.

How Many New Clients Can You Fit into Your Busy Schedule?

If you’re like many Entrepreneurs, you want more clients. So how many? There are 45 days left in 2013. So how many new clients can you actually take on during that time? Now it is a great time of year to ask yourself this important question.
March 2, 2019
Plan for BOTHnew opportunities & unexpected distractions to ease your stress!

How to Plan for the Unexpected in Your Business

Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's say you want to make 6-figures this year. Instead of focusing on this end result, shift your focus to the smaller, do-able things that will result in your larger goal.
February 2, 2019
Trying to sell a wide variety of products & services often leads to overwhelm. The cure is focus & planning!

11 Ways to Get Focused to Ease Stress & Boost Your Business Profits

Many times Entrepreneurs feel overwhelmed and scattered because they are trying to sell a wide variety of products and services. Focus on your best offerings to ease your stress AND be profitable faster.
December 7, 2018
How to Select the Right Services for Your Budget

How to Select the Right Services for Your Budget

What to consider when trying to select what services are right for your business... right now, and in the future.
November 28, 2018
Don’t take on more than you can realistically fit on your plate...or you’ll feel like you ate too much on Thanksgiving.

Business Lessons from Thanksgiving Dinner

The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans. It's easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
September 6, 2018
It’s hard to connect to “EVERYONE”. A generic message doesn’t appeal SPECIFICALLYto anyone.

10 Ways to Identify Your Target Market

Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
August 11, 2018
Are you planning for success? This is your first line of defense to beat the statistics of business failure.

Beat the Statistics – Top 10 Reasons Why Most New Businesses Will Fail

You are most likely aware of the alarming statistics regarding the possibility of your business failing. These 10 tips are your first line of defense in ensuring that you do not become a statistic yourself.
February 7, 2018

Start with your Business Plan

Remember that document that is supposed to be the foundation of your business? Well, I also know that MANY BUSINESSES never actually got around to completing this. THE BAD NEWS - That saying, "Failing to plan is planning to fail." Well, it's true. THE GOOD NEWS - Define Your Strategy by with my Simple Process
December 15, 2017
Register all domain names related to your business to prevent confusion & protect your brand online.

3 Critical Reasons to Register Multiple Domain Names

Buy variations of your name, business name, misspellings, tagline, products, etc. This prevents misrepresentation of your business, or even legit businesses that sound similar. So you are investing time, money & energy into building your online brand. How would you feel if suddenly someone hijacked it?
September 20, 2016
Prepare to leave your job by setting up your online brand, sooner than later.

7 Tips to Prepare to Leave Your Job for Entrepreneurship

Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other business model.
November 7, 2014
Keywords are legos that build your marketing message, both online & offline.

Easy Ways To Use Keywords To Build Your Brand

Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
June 9, 2011
Build Your Brand with a Consistent Username on Your Social Networks

Build Your Brand with a Consistent Username on Your Social Networks

Your social networks are an extension of your brand. The best practice is to use the same name across all channels. Here are some tips to pick the best name.
December 1, 2010

How to Create Your USP – Unique Selling Proposition [INFOGRAPHIC]

Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP.
August 30, 2010

Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
June 16, 2010
Who is Responsible for Facebook Privacy?

Who is Responsible for Facebook Privacy?

Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
April 30, 2010
What are Keywords?

What are Keywords?

Defining your keywords is critical for a successful search engine strategy. Keywords are either a single word or a phrase.
January 21, 2010
Haiti Labadee Bay

Using a Corporate Blog to Navigate Tricky Public Relations Waters

Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.
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