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Branding & Strategy
April 13, 2021
A business plan will provide you with a focused path, which ultimately saves you from spending your valuable time, money & energy on the wrong things AND maximizing your profits.
February 11, 2021
Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
February 2, 2021
Many times Entrepreneurs feel overwhelmed and scattered because they are trying to sell a wide variety of products and services. Focus on your best offerings to ease your stress AND be profitable faster.
November 26, 2020
The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans. It's easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
November 7, 2020
Remember that document that is supposed to be the foundation of your business? Well, I also know that MANY BUSINESSES never actually got around to completing this. THE BAD NEWS - That saying, "Failing to plan is planning to fail." Well, it's true. THE GOOD NEWS - Define Your Strategy by with my Simple Process
August 11, 2020
You are most likely aware of the alarming statistics regarding the possibility of your business failing. These 10 tips are your first line of defense in ensuring that you do not become a statistic yourself.
May 1, 2019
Everyone can open up a business, but not everyone can develop their business successfully. Have you ever wondered what someof the reasons for failure are? Keep reading to learnfrom these mistakes!
March 20, 2019
If you’re like many Entrepreneurs, you want more clients. So how many? There are 45 days left in 2013. So how many new clients can you actually take on during that time? Now it is a great time of year to ask yourself this important question.
March 2, 2019
Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's say you want to make 6-figures this year. Instead of focusing on this end result, shift your focus to the smaller, do-able things that will result in your larger goal.
December 7, 2018
What to consider when trying to select what services are right for your business... right now, and in the future.
December 15, 2017
Buy variations of your name, business name, misspellings, tagline, products, etc. This prevents misrepresentation of your business, or even legit businesses that sound similar. So you are investing time, money & energy into building your online brand. How would you feel if suddenly someone hijacked it?
September 20, 2016
Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other business model.
November 7, 2014
Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
June 9, 2011
Your social networks are an extension of your brand. The best practice is to use the same name across all channels. Here are some tips to pick the best name.
December 1, 2010
Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP.
August 30, 2010
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
June 16, 2010
Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
April 30, 2010
Defining your keywords is critical for a successful search engine strategy. Keywords are either a single word or a phrase.
January 21, 2010
Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.