Branding & Strategy

July 16, 2018
You need to have room in your busy schedule for new clients in order to get new clients.

How Many New Clients Can You Fit into Your Busy Schedule?

If you’re like many Entrepreneurs, you want more clients. So how many? There are 45 days left in 2013. So how many new clients can you actually take on during that time? Now it is a great time of year to ask yourself this important question.
June 2, 2018
Trying to sell a wide variety of products & services often leads to overwhelm. The cure is focus & planning!

11 Ways to Get Focused to Ease Stress & Boost Your Business Profits

Many times Entrepreneurs feel overwhelmed and scattered because they are trying to sell a wide variety of products and services. Focus on your best offerings to ease your stress AND be profitable faster.
February 15, 2018

Are You Distracted by Bright Shiny Objects?

Don't let cool technologies or thinking that "everyone is doing it" distract you from the REAL REASON to use marketing... and that's TO REACH YOUR BUSINESS GOALS.
June 2, 2017
Plan for BOTHnew opportunities & unexpected distractions to ease your stress!

How to Plan for the Unexpected in Your Business

Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's say you want to make 6-figures this year. Instead of focusing on this end result, shift your focus to the smaller, do-able things that will result in your larger goal.
September 6, 2016
It’s hard to connect to “EVERYONE”. A generic message doesn’t appeal SPECIFICALLYto anyone.

10 Ways to Identify Your Target Market

Are you spending a lot of time, money & energy on your marketing and networking efforts, but you aren't finding your ideal clients?
August 11, 2016
Are you planning for success? This is your first line of defense to beat the statistics of business failure.

Beat the Statistics – Top 10 Reasons Why Most New Businesses Will Fail

You are most likely aware of the alarming statistics regarding the possibility of your business failing. These 10 tips are your first line of defense in ensuring that you do not become a statistic yourself.
April 13, 2016
Your business planmaps out the strategies that you need to be successful. So why do many people skip it?

Your Business Plan is Your Path to Success

A business plan will provide you with a focused path, which ultimately saves you from spending your valuable time, money & energy on the wrong things AND maximizing your profits.
February 20, 2016
Prepare to leave your job by setting up your online brand, sooner than later.

7 Tips to Prepare to Leave Your Job for Entrepreneurship

Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other business model.
December 15, 2015
Register all domain names related to your business to prevent confusion & protect your brand online.

3 Critical Reasons to Register Multiple Domain Names

Buy variations of your name, business name, misspellings, tagline, products, etc. This prevents misrepresentation of your business, or even legit businesses that sound similar. So you are investing time, money & energy into building your online brand. How would you feel if suddenly someone hijacked it?
November 28, 2015
Don’t take on more than you can realistically fit on your plate...or you’ll feel like you ate too much on Thanksgiving.

Business Lessons from Thanksgiving Dinner

The Thanksgiving Dinner behavior the same thing I see with many Entrepreneurs when creating their business and marketing plans. It's easy to get excited about the many ideas you have for marketing tactics or potential revenue streams for your business. Think about them like your Thanksgiving Dinner buffet – all so tempting…and it seems like you have to do them all at one time.
April 13, 2015

Secrets to Increasing Customer Retention (and Profits)

The longer you have a customer, the more profitable they are. This is incentive for your business to sharpening your customer retention strategies, strengthen your client relationships & boost your bottom line with these ideas.
November 7, 2014
Keywords are legos that build your marketing message, both online & offline.

Easy Ways To Use Keywords To Build Your Brand, Online & Offline

Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
April 24, 2014
Putting the cart before the horse

The Dirty Little Secret Internet Marketers Don’t Want You To Know

Here's the unsexy truth — building your online brand before your strategy is putting the cart before the horse. And it might just kill your business. Raise your hand if you've heard this: "if you build it they will come." Get online, get a massive amount of social media followers, and you will be successful.
January 6, 2012

How To Start The New Year with a Plan

I've listened to several webinars to kick off the New Year and EVERY EXPERT gave the same simple advice: Your business needs a strategic plan in order to succeed. Sounds, so simple, right? Then WHY aren't you doing it?
January 5, 2012

3 Common Pitfalls When Launching Your Online Brand

So you have a new idea for a business... don't waste your limited resources by making these common mistakes that will only need to be corrected later.
June 9, 2011

Build Your Brand with a Consistent Username on Your Social Networks

Facebook allow you to have a customize the website address for both your PERSONAL PROFILE and your PAGE. It creates a shorter address in the format www.facebook.com/____________. Read these essential tips before selecting your name.
December 1, 2010

How to Create Your USP – Unique Selling Proposition [INFOGRAPHIC]

Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP.
October 13, 2010

Gap New Logo Fail: Lessons for Your Small Business

The concept of branding may be unfamiliar to small business owners or networkers, so let's review a brand that we are all familiar with, The Gap. They recently unveiled a new logo. Then the internet revolted.
August 30, 2010

Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]

A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what makes you special. Your USP answers your ideal client’s most important question – “What’s In It For Me?”
June 16, 2010

Who is Responsible for Facebook Privacy?

Privacy lies with YOU, not a major corporation. Here's why and 3 rules that will keep your information safe, regardless of the revised privacy rules. Also includes a funny video, so take a break and have a laugh!
April 30, 2010

What are Keywords?

Defining your keywords is critical for a successful search engine strategy. Keywords are either a single word or a phrase.
January 21, 2010

Using a Corporate Blog to Navigate Tricky Public Relations Waters

Royal Caribbean faces criticism as it resumes travel to Haiti. Their blog opens the communication channels between the company, customers, investors and the media.
July 10, 2009

The True Value of Your Brand

The value of your business to your customers goes beyond features & benefits. It’s about the emotions you evoke and problems you solve (or create) for your customers. This has a huge impact on your bottom line.
July 7, 2009
How to Select the Right Services for Your Budget

How to Select the Right Services for Your Budget

What to consider when trying to select what services are right for your business... right now, and in the future.
July 7, 2009

Start with your Business Plan

Remember that document that is supposed to be the foundation of your business? Well, I also know that MANY BUSINESSES never actually got around to completing this. THE BAD NEWS - That saying, "Failing to plan is planning to fail." Well, it's true. THE GOOD NEWS - Define Your Strategy by with my Simple Process