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Defining Your Keywords is Critical for a Successful Search Engine Strategy.
Keywords are either a single word or a phrase.
Being optimized for a single word is much more difficult than for several words. Think of “doctors” compared to “eye doctors in Baltimore”. We refer to “keywords” to mean the word OR phrase.
Ask yourself: What do real people search for? This may not be the technical or industry term.
Using keywords consistently will increase your search engine optimization and help your target audiences find you.
The more frequently and consistently you use these keywords, the more you build an online presence around them.
Keywords are essential to your success!
Using optimized phrases greatly enhances the likelihood that potential customers, partners, and employers can find you.
These phrases are used repeatly during your Social Media strategy. They are the building blocks to target your audience in:
Your online profiles
Postings on Social Media sites
Your company website
Targeted paid keyword campaigns
Discover Your Optimal Keywords
Target keyword list relevant to your business for your social media profiles
Advanced keyword research
Estimated search volume by keyword on social media sites and search engines
Competitive keyword analysis for your top competitors
PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...
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