How to Create Your USP – Unique Selling Proposition [INFOGRAPHIC]

Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP:

  • It is specific to your target market’s needs. It should solve their problems, make their lives easier and be something that will be hard to live without.
  • It connects with your buyers emotionally. Connect to the frustrations, fears, worries and concerns of your target market, and it will be easier to close the sale.
  • A great USP is memorable. It doesn’t have to be a tagline, just an IDEA they remember. The idea is like a grain of sand in an oyster… if you’ve made a connection, it will be something that keeps bothering them until they buy from you.

CreateUSP-vl

Share this Image On Your Site


PS - I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics and tools. Be honest...

  • How frustrated will you be trying to implement this on your own?
  • How much time will you waste if it's not your next best step?
  • Did you just take the time to read this but you won't make any changes?
  • Or are you ready to take a small next step to build your brand?
Go from Ideas to ACTION!

Get answers, tips & instant feedback!

The "Marketing QuickHelp" 30-min strategy session provides quick answers, tips, resources & DIY tools. Use it for brainstorming, feedback on ideas & insight to shorten your TO-DO list!

Let's focus on your next best step to get more ideal clients & referrals!

Have questions or need more help? Let's chat about your options...

To YOUR success,

Linda
 
The following two tabs change content below.

Virtuallinda (Linda Schenk)

I work with service-based entrepreneurs to attract more ideal leads, 24/7. My practical and flexible approach will help you to “Simplify. Build. Profit. Repeat.” I offer a custom blend of 23+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like LEGO Bricks to create a custom fit for you.

Leave a Reply

Your email address will not be published. Required fields are marked *