How to Create Your USP – Unique Selling Proposition [INFOGRAPHIC]

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Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP:

• It is specific to your target market’s needs. It should solve their problems, make their lives easier and be something that will be hard to live without.
• It connects with your buyers emotionally. Connect to the frustrations, fears, worries and concerns of your target market, and it will be easier to close the sale.
• A great USP is memorable. It doesn’t have to be a tagline, just an IDEA they remember. The idea is like a grain of sand in an oyster… if you’ve made a connection, it will be something that keeps bothering them until they buy from you.

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Hello Service-Based Entrepreneur,

I know it’s easy to get overwhelmed by reading blog posts full of ideas, tactics & tools. Be honest...

• How frustrated will you be trying to implement this on your own?
• How much time will you waste if it's not your next best step?
• Did you just take the time to read this but you won't make any changes?
• Or are you ready to take a small next step to build your brand?

Get clarity & your next step forward!

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To your success,

Virtuallinda (Linda Schenk)

Marketing Strategist & Designer

I work with service-based entrepreneurs to attract more ideal leads, 24/7. I use a practical and flexible approach to adjust to the new normal…and beyond. I offer a blend of 26+ years of expertise in marketing, websites, brand identity, strategy, tech solutions and more. My skills link together like blocks to create a custom fit for you.