A simple way to end the stress of marketing is to shift from hard-to-implement methods to the basics of leveraging your network. Don’t get me wrong, I love social media, email marketing and blogging, but those methods all supplement real conversations.
It’s a very easy goal to connect with just 3 contacts a week. Make this a regular goal and you’ll really start to see results!
Now, this isn’t about direct sales. It’s rare that any one single marketing method will bring a sale with just one use.
You don’t need to take a lot of time—just 15 minutes will give you time to have a real conversation. I prefer phone calls (use TimeTrade to schedule) if you are short on time. You can always decide to meet up in person.
See what’s new in their business. Often they will have complimentary services to what you are offering, and it may be obvious on how you can easily refer clients to one another. You’ll be able to provide a great resource to your own clients.
Recently a new contact sent me a long video and said that he really thought I would be interested in his services. No where did he mention SPECIFICALLY WHY. It was totally generic and unappealing (and I WILL NOT be sending him any business!) Customize what you say here based on what you know about your contact. What are you doing in your business that would likely to be of value to them? Of value to their contacts? Add why you think your services or products are complimentary. Not a sales pitch… just have a conversation!
You can suggest getting connected via social media, offer them your free bonus that you have setup for your email marketing, or follow-up with a blog post. Ask about quality networking opportunities or events.
This is the point where being clear on your ideal client is essential — you can describe that person and often it helps your contact visualize exactly the person you want to meet! It’s a lot better than saying “well, if you know of anyone let me know…”
One thing I do caution against is getting distracted with big, complex ideas on how you can create joint ventures together… planning new programs, workshops, etc. If you are truly that busy NOW, you’re only adding MORE to your plate. Write it on your calendar to check back in about it in a few months… and start systematizing and outsourcing so you CAN take that next step.
TAKE ACTION: Leverage the network you already have by checking in with 3 contacts a week. Keep it up — that’s 156 REAL CONVERSATIONS a year to super-charge your marketing!
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