How to Create Your USP – Unique Selling Proposition

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Your USP is what sets you apart in a crowded market. Here are some tips to keep in mind when creating your USP:

  • It is specific to your target market’s needs. It should solve their problems, make their lives easier and be something that will be hard to live without.
  • It connects with your buyers emotionally. Connect to the frustrations, fears, worries and concerns of your target market, and it will be easier to close the sale.
  • A great USP is memorable. It doesn’t have to be a tagline, just an IDEA they remember. The idea is like a grain of sand in an oyster… if you’ve made a connection, it will be something that keeps bothering them until they buy from you.


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